Shales encourages retailers to act now to carry Artisan Organics Lil Snappers apples through the summer months. While the summer season is a slower time for apple sales, Shales believes carrying organic Lil Snappers apples is an excellent opportunity for retailers to strengthen the category, especially while consumer habits continue to change.
“Lil Snappers market intent and great for online sales, especially while shopping trip frequency is down,” said Shales. “The larger pack size provides enough apples to feed a family with two kids an apple snack every day for a week. This grab-and-go pack drives apple category volumes during the summer months.”
To promote this item, Shales encourages retailers to plan multi-variety ads and use featured banner ads for an online push. While online grocery shopping continues to rise, retailers should maximize their digital channels and social platforms by promoting Lil Snappers through various assets, including photos, video of product in store and resources that Stemilt can provide. Shales also encourages retailers to check Lil Snapper product listings online to ensure information is up to date.