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New Jersey is the place for peaches in 2023

By
Joe Atchison III

New Jersey peach and nectarine growers are expecting unusually high demand for their fruit this season after weather affected other growing regions. The New Jersey Department of Agriculture is poised to help growers and retailers get the word out that Jersey Fresh peaches are in-season.

The NJDA continues to work alongside the New Jersey Peach Promotion Council to drive consumer demand. From late June through early September, our Jersey Fresh growers will be supplying harvests of yellow and white peaches and nectarines throughout the country.

During the peak marketing window for Jersey Fresh peaches, all summer long through Labor Day, we will be in market with a collaborative digital billboard campaign stretching from the Lincoln Tunnel to the Walt Whitman Bridge targeting consumers as they travel to work, vacation or anywhere else in between. All season long, we will also be sponsoring traffic and weather reports with spots featuring Jersey Fresh peaches on radio stations throughout the state and along the famous Jersey shoreline.

Speaking of the Jersey Shore, we will have Jersey Fresh airplane banners up and down the coast each weekend throughout the season and for the third year will be doing product sampling and giveaways on three New Jersey boardwalks in Atlantic City, Seaside Heights and Wildwood on August 22 to celebrate National Eat-A-Peach Day.

We’ll also be utilizing a comprehensive social media advertising campaign, including Instagram and Facebook posts, contests and peach recipe videos, among other things. If you are featuring Jersey Fresh peaches in your displays, please tag us using #JerseyFresh on Instagram and Facebook and we will share with our followers.

Consumers continue to seek out local products more than ever before and we want to let them know, New Jersey’s growers are poised to meet their needs again this year. You can assure your customers get the quality they demand given that New Jersey’s peaches and nectarines are picked, packed, shipped and into the hands of retailers in the Philadelphia, New York and New England markets within a day or two of harvest. Additionally, with skyrocketing transportation costs, it’s good to remember that New Jersey farmers are within a few hours of over 50 million consumers.

We encourage every retailer to source Jersey Fresh peaches and nectarines this summer by contacting their favorite Jersey Fresh growers or suppliers — and we thank you for your support of Jersey Fresh.

Joe Atchison III is the Assistant Secretary and Director of Marketing & Development for the New Jersey Department of Agriculture.

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