Mountain View Fruit Sales unveils late-season peach, nectarine brand

Mountain View Fruit Sales launched its newly branded late-season peaches and nectarines, Autumnripe. For the past 15 years, the company has been perfecting the art of growing late-season peaches and nectarines, and this new brand highlights the transition from its well-known Summeripe program to the new Autumnripe brand.

The company said this new brand represents its top-quality fruit, characterized by larger sizes, higher sugar content and gorgeous dense flesh.

To support this branding initiative, the company introduced newly designed display bins, fall colored boxes and promotional materials that highlight the exceptional qualities of Autumnripe peaches and nectarines, available from September through October. These new Autumnripe peaches and nectarines are grown under the meticulous care of  expert farmers, bringing peak season flavor to peach and nectarine lovers everywhere.

Unlike other peach and nectarine varieties, Autumnripe peaches and nectarines have been nurtured on the tree throughout the entire season, allowing them to develop a unique sweetness and juiciness that make them some of the most anticipated fruit of the year. This extended growing period ensures that each piece of fruit reaches its full potential, offering a taste that is both intensely flavorful and delightfully juicy.

"Our Autumnripe peaches and nectarines are a testament to the dedication and expertise of our team," said Rob Brett, sales manager at Mountain View Fruit Sales. "The extended time on the tree allows them to develop a depth of flavor and sweetness that truly sets them apart. We're excited to offer our customers this exceptional fruit, knowing it represents the pinnacle of quality we've always strived for and delivered over the years just now packed in a newly branded label."

Autumnripe peaches and nectarines will be available from September through October, perfectly timed to capture the essence of late summer and early autumn.