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Jersey Fresh peaches are ripe for the picking

By
Joe Atchison III

New Jersey peach growers are poised to provide you with a good crop of sweet, full-sized peaches in 2022, and the New Jersey Department of Agriculture is positioned to help growers and retailers get the word out that Jersey Fresh peaches are in season.

The NJDA will once again be working alongside the New Jersey Peach Promotion Council to drive consumer demand. From late-June through early September, our Jersey Fresh growers will be supplying harvests of yellow and white peaches throughout the Northeast.

During the peak marketing window for Jersey Fresh peaches, all summer long through Labor Day, we will be in-market with a collaborative digital billboard campaign stretching from the Lincoln Tunnel to the Walt Whitman Bridge targeting consumers as they travel to work, vacation or anywhere else in between. All season long, we will also be sponsoring traffic and weather reports on radio stations throughout the state and along the famous Jersey shoreline.

And speaking of the Jersey Shore, we will have Jersey Fresh airplane banners up and down the coast each weekend throughout the season and will be doing product samplings and giveaways.

We’ll also be utilizing a comprehensive social media advertising campaign, including Instagram and Facebook posts, contests and peach recipe videos.

Consumers continue to seek out local products more than ever and we want to let them know New Jersey’s growers are poised to meet their needs again this year. You can be assured your customers will get the quality they demand given that New Jersey’s peaches and nectarines are picked, packed, shipped and into the hands of retailers in the Philadelphia, New York, and New England markets within a day or two of harvest. Additionally, with skyrocketing transportation costs, it’s good to remember that New Jersey farmers are within a few hours of over 50 million consumers.

We encourage every retailer to source Jersey Fresh peaches and nectarines this summer by contacting their favorite Jersey Fresh growers or suppliers.

Joe Atchison III is the director of the division of marketing and development for the New Jersey Department of Agriculture.

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