Extraordinary stone fruit season kicks off
Fruit World, a family-owned, flavor-focused grower-shipper of organic and conventional fruit, is now shipping its organic cherries and will begin packing and shipping organic apricots the first week of May. "What a difference one year makes," said Bianca Kaprielian, Fruit World co-founder and CEO. "2020 was a bumpy stone fruit season in California, but this year we had enough chill hours and favorable weather, and the trees are full of great looking fruit."
Unaffected by the late April rains, Fruit World’s Coral, Lynn and Tioga cherries are at peak flavor. Packed at Podesta Packing in Linden, CA, a new, state-of-the-art optical sorter ensures that only the best of the best cherries make it into the retail pack. "The fruit looks spectacular. We are really happy with this year’s crop, and it looks great in our fun and bright packaging," said Cindy Richter, Fruit World sales director. Fruit World’s organic cherry season continues through the end of May.
"I’ve never seen the trees so heavy with apricots," saidRichter. "It was a great set. The color and sugars are still developing, a week or so behind schedule due to the weather cooling off a bit, but as soon as we start shipping we’ll have promotable volumes through June and maybe into July." Fruit World grows organic apricots in Reedley, CA. Continuing a long and fruitful partnership, Fruit World is also marketing Blossom Hill apricots from their ranches in Patterson, CA. In addition to the standard pack styles, this year it is offering a new sustainable cardboard clamshell.
When it comes to peaches and nectarines, Fruit World is the exclusive marketer of the world-renowned organic Masumoto Family Farm fruit. "We appreciate growers who share our values and vision. That’s why we’re super excited about our partnership with Masumoto Family Farm, bringing their legendary peaches and nectarines to market," said Kaprielian. "And we’re also excited to begin shipping organic peaches this year from our own orchard."