Special events highlight CAC’s marketing activities
June usually is in the sweet spot of promotable California avocado volume, and this year has been no exception. Since 2012 the California Avocado Commission has marketed June as California Avocado Month. The celebration continued this season with a full slate of marketing activity to support the fruit’s peak availability.
CAC’s California Avocado Month activities this year included a sponsorship of the historic Grand Central Market in Los Angeles and the popular Pine Street Market in Portland, OR. In late May, CAC hosted media previews at these popular food halls. Bloggers and other influential media learned about California avocados from the chefs and California avocado board members Rick Shade and Jessica Hunter.