Levon Ganajian, vice president of retail relations for Trinity Fruit Co. and a valued member of the company for the past 10 years, died suddenly.

Since joining Trinity in 2015, Mr. Ganajian helped drive relationships and sales with current retail partners and prospects across all commodities Trinity has to offer. He was extremely personable and loved talking to everyone. His network of industry friends is extensive, as he was a leader, a mentor and an advocate for everyone he cared about in his 40-plus years in the produce industry.

High pressure is building out West following weeks of rain, winds and cold temperatures. The high-pressure system is forecast to strengthen and stall over the Southwest through next week. This will bring very warm temperatures (upper 80s to low 90s) to the desert regions and above-average temperatures to Central and Southern California.

Bako Sweet is once again helping retailers elevate their produce displays to increase sales this Easter. The brand is poised to help make this year a record-breaker, offering convenience, trending flavor and variety to shoppers nationwide.

Cause marketing champions were out and about at the Healthy Family Project annual reception at the Southeast Produce Council’s Southern Exposure, celebrating an impressive $260,000 raised in 2024 and more than $8 million since 2002. The event brought together over 200 industry professionals to recognize the collective impact of retail and digital campaigns supporting Feeding America food banks, Foundation for Fresh Produce, and Boys & Girls Clubs of America.

With one of its larger crops in a decade and more avocado acreage being planted every year, California is poised for continued volume in the coming years.

The International Fresh Produce Association launched its Breeder Showcase at The Floral Conference Feb. 24-26. It was an immersive experience that brought together breeders, importers, growers and supermarket buyers under one roof.