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TIPA holds record-breaking Viva Fresh Expo in Houston

By
John Groh and Adam Campbell

HOUSTON – The Texas International Produce Association held its ninth annual Viva Fresh Expo on April 11-13, here, drawing more than 2,700 attendees, setting a new record for attendance for the event. Among the attendees were 425 retail and foodservice buyers, who interacted with the nearly 200 exhibitors on the trade show floor. Houston proved to be a popular destination, with its vibrant downtown and close proximity to major attractions, and Viva Fresh will return to Space City in 2025.

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