Sights and sounds from Viva Fresh 2025

The 10th annual Viva Fresh Expo was a rousing success featuring a completely sold-out show floor that drew 2,760 attendees, including 438 buyers. The event was a testament to a decade of progress and purpose, and attendees were met with high-energy networking, vendor showcases, product tastings and the many acknowledgments of the growers, retailers and industry leaders whose vision and dedication have built the foundation of Viva Fresh.