
Industry leaders gather at PBH Consumer Connection Conference
The Produce for Better Health Consumer Connection Conference recently took place at the Omni Resort & Spa in Scottsdale, AZ. The conference featured a series of presentations, panels and spark sessions exploring various topics, including the future of the foundation's impact on produce consumption, how to capture people's attention in a three-second world and how to inspire fruit and vegetable consumption by crafting culturally inclusive communications.
Industry leaders and experts discussed various topics ranging from mental health to nutrition trends on social media. Participants explored consumer insights and the evolving landscape of wellness, as well as how to spot and leverage the latest food and nutrition trends on social media to inspire audiences to consume more fresh fruits and vegetables.