FPFC holds volunteer day, luncheon in Northern California
The Fresh Produce & Floral Council, in conjunction with Brighter Bites, held an FPFC Volunteer Day in Salinas, CA, on Tuesday, May 10, during which 350 boxes of fresh fruits and vegetables were boxed and delivered to children and their parents at a local elementary school. The following day, the FPFC held a luncheon in Northern California for the first time in two years. The event featured a panel of women, moderated by Wendy Reinhardt Kapsak of Produce for Better Health, discussing ways to increase consumption from their perspective.
Tim Linden
About Tim Linden | 
Tim Linden grew up in a produce family as both his father and grandfather spent their business careers on the wholesale terminal markets in San Francisco and Los Angeles.
Tim graduated from San Diego State University in 1974 with a degree in journalism. Shortly thereafter he began his career at The Packer where he stayed for eight years, leaving in 1983 to join Western Growers as editor of its monthly magazine. In 1986, Tim launched Champ Publishing as an agricultural publishing specialty company.
Today he is a contract publisher for several trade associations and writes extensively on all aspects of the produce business. He began writing for The Produce News in 1997, and currently wears the title of Editor at Large.
