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Dan Acevedo and Jair Magallon of GreenFruit Avocados flank Kristyn Lawson of PSM. Noah Lines and James Murray of Westlake Distributors. Dino Iacovino of Altar Produce and Paul Villa of Great West Produce. Amber Rodriguez and Madie Johnson of Oppy. FPFC Executive Director Don Gann and Kelly Craner of B&C Fresh Sales flank Michael Schutt of Raley’s. Gerrie Pompe of FreshSource and Alexandria Molumby of Country Sweet Produce. Chef Bruno Serano of Caterina’s Club. Emily Fragoso of MIXTEC Group with Neil Swanson of Acosta. Kyle Lane of Westfalia Fruit and Juanita Gaglio of Agtools. Brian Presley of Albertsons with Chris Jacoby of Veg-Fresh Farms. Brad Raffanti of Edge Sales & Marketing with Marylou Ureta of Hampton Farms. Karen Brux and Steve Hattendorf of the Chilean Fresh Fruit Association. Armand Lobato, Kent Beesley and Ross Johnson of the Idaho Potato Commission. Brian Barness of Grub Market with Cynthia Cordova and Jacqueline Solares of CalMich Produce. Andrea Gonzalez, Laura Garcia and Victoria Kovacevich of North Shore Living Herbs + Greens. Brian Cook and Kyle Griffith of Pete's. Rachelle Schulken of Renaissance Food Group and Joseph Cowle of B&C Fresh Sales. Senn Quintero of California Endive Farms and Veleyin Contreras of Progressive Produce are members of the incoming class of FPFC apprentices. Cassidy Davis of Calavo, Veronica Rodarte of Progressive Produce and Brian Sahargun of Stater Bros. Jim McErlean and April Garcia of NatureSweet with Jerry Callahan of Albertsons. Kristine Gatlin and Virginia Morrison of Litehouse Foods with Vince Maggio Albertsons. Amanda Grillo of CMC Sales & Marketing with Jerry Callahan of Albertson’s. Neil Swanson of Acosta, Tom Fielding of Champ Publishing and Randy Akahoshi of Maui Fresh.

FPFC holds successful charity auction, luncheon

The Fresh Produce & Floral Council held a successful charity auction and luncheon on Wednesday, Dec. 8 at the Anaheim Hills Golf Course. With over 270 FPFC produce industry members in attendance, FPFC raised over $127,000 for Caterina’s Club and Second Harvest Food Bank of Orange County. 

fpfcChef Bruno Serato from Caterina’s Club and Claudia Keller of Second Harvest Food Bank spoke of the hardships both organizations have experienced throughout the COVID-19 pandemic. The struggle of internal labor shortages due to strict health guidelines and an increasing amount of food insecurity among clients, meant that they had to pivot and start finding new ways to feed people. 

Bryan Presley of Albertsons stated, “The generosity of this industry is amazing. The support the FPFC members showed for Caterina’s Club and Second Harvest Food Bank was incredible. Our members helped a lot of people in need today.”

Michael Schutt of Raley’s and Brian Cook of Pete’s held the live auction and kept the crowd thoroughly entertained throughout the bidding. The live auction items included many outings with FPFC member retailers; the FPFC is very appreciative of the personal donation of retailer time and support of Albertsons, Bristol Farms, Cardenas Markets, Northgate Gonzalez Markets, Safeway, Sprouts and Stater Bros. Markets.

FPFC’s 2021 Chairman, Sean McClure of Professional Produce commented, “The FPFC is grateful to its members for their continued participation and charitable support of both Caterina's Club and Second Harvest Food Bank of Orange County. With a silent and a live auction, as well as onsite donations, our members certainly outdid themselves this year. I'm constantly inspired by our members' kindness, generosity, and sense of humor. There are so many exciting things in store for our members ahead in 2022, Our Annual Dinner Dance will be in February and Expo in April. Please register for both events at www.FPFC.org. We can't wait to share them both with our fantastic members and industry alike.”

The mission of the Fresh Produce & Floral Council is to connect members to the information, education and professional network they need to increase knowledge, grow their businesses and collectively advance the industry.

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