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Four Seasons Produce holds second annual Fresh Fest

By
John Groh

MANHEIM, PA — Four Seasons Produce held its second annual Fresh Fest Independent Retailer Trade Show & Conference May 6-7 at the Junction Center, here, drawing nearly 200 independent retailer customers for educational and networking opportunities.

Welcoming attendees to Four Seasons Produce’s 2024 Fresh Fest were Heidi Vaitl, Michelle Eckroth, Steph Mayer, Bri Burkholder and Ginny Williams of Four Seasons Produce.
Welcoming attendees to Four Seasons Produce’s 2024 Fresh Fest
were Heidi Vaitl, Michelle Eckroth, Steph Mayer, Bri Burkholder and
Ginny Williams of Four Seasons Produce.

“When we set out to create the inaugural event last year, our main theme was ‘connection,’” said Jon Steffy, general manager of Four Seasons Produce, which is based in Ephrata, PA. “Connection is vital for building partnerships that grow and thrive. Our team wanted to create an event to bring the supply chain together for learning, fellowship and the opportunity to share their store, farm and brand stories with one another.”

Steffy said Fresh Fest was extremely well received in 2023, so Four Seasons was excited to hold it again in 2024. He said the event is geared specifically for the independent retailers and natural foods stores that the company serves, along with suppliers whose products are distributed by Four Seasons.

Nearly 200 independent retailer customers attended this year’s event, including around 120 supplier attendees representing 76 exhibiting companies. Attendees had the opportunity to participate in farm and facility tours, educational sessions and a four-hour trade show.

“We’re so grateful to all of our customers and supplier partners who came to Lancaster County, Pennsylvania, to be part of this valuable and enjoyable event,” said Steffy.

As for next year, Steffy said he and others at Four Seasons have been gathering feedback from their customers, suppliers and associates to find ways to make Fresh Fest 2025 even better. “More than growing the size of the event, we want to grow the quality of the connection, engagement and value for everyone who participates,” he said.

John Groh

John Groh

About John Groh  |  email

John Groh graduated from the University of San Diego in 1989 with a bachelors of arts degree in English. Following a brief stint as a sportswriter covering the New York Giants football team, he joined The Produce News in 1995 as an assistant editor and worked his way up the ranks, becoming publisher in 2006. He and his wife, Mary Anne, live in northern New Jersey in the suburbs of New York City.

 

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