In the United States, Westfalia Fruit offers high-quality avocados from five key countries of origin: California in the U.S.; Peru; Chile; Colombia; and Mexico.“According to the data, bagged avocados have grown more than 58 percent since 2019, reaching 569 million units in 2022,” Ward said. “As avocado experts, we bring our robust sourcing strategies, end-to-end supply chain solutions, and exceptional customer service to our value partners. Collectively, we want to drive the consumption of fresh avocados and grow the category. This show is a great way to connect in person with customers and industry partners.”
As it approaches the holiday season, when in-store traffic is at its peak, Westfalia Fruit sees this as an opportunity to inspire shoppers with new holiday recipes that incorporate the rich, versatile flavor of avocados.
“It’s a festive time for a festive ingredient. Whether it’s holiday-inspired guacamole, appetizers or seasonal entrees, avocados can elevate any dish during this season of hosting and gift-giving,” Ward said. “Additionally, we are participating in the pink bags during National Breast Cancer Awareness Month in October, followed by college football promotions that offer $1.50 cash back.”
Consumers are becoming increasingly familiar with fruit from diverse countries of origin and peak flavor profiles during key times of the year when there are traditional crop transitions. The diverse country of origin portfolio drives Westfalia’s innovative and vertically integrated supply chain.
“Looking ahead, we anticipate promotable volumes next season,” Ward said. “This a crucial time to generate the positive momentum that will carry us into 2025.”
The company is also thrilled to officially introduce its ultra-premium, 100-percent pure avocado oils in the United States, now available in three flavors, including Plain, Garlic and Lemon.
“Made from fresh avocados grown and hand-selected in South Africa, Westfalia Fruit avocado oils represent the pinnacle of quality, versatility and reliability,” Ward said. “Since 1949, we have grown and expanded our product portfolio, and today, we qualify as avocado connoisseurs. We have been making avocado oils for over 20 years, with input from edible oil specialists.”
Westfalia Fruit avocado oil is the first avocado oil with a purpose — to do good.
“Our dedication to actionable sustainability spans decades,” Ward said. “We use the flesh of the avocados and return the seeds and skins to the orchards for soil conditioning and mulch. Our entire process, from beginning to end, supports zero waste and carbon footprint reduction initiatives.”
