Nash Produce readies for first show of 2021
Nash Produce has been a strong presence at the Southeast Produce Council’s annual Southern Innovations conference since the very beginning and is excited to be headed back for 2021.
“We are so grateful to the SEPC staff who work so hard to put on a fantastic show each year and we are confident this year will be no exception,” said Rebecca Scott, grower accounting and marketing director for the Nashville, NC-based company. “Due to unforeseen circumstances, our team was unable to attend the PMA Foodservice Expo last month. That being said, SEPC Southern Innovations will be the first show our team will have the opportunity to attend in 2021.”
This year, company president Thomas Joyner and domestic sales manager Thomas Webb will be located at booth No. 405.
“They are both looking forward to speaking with new and familiar faces about all Nash Produce can offer their company including logistic services, multiple packaging types, various sweet potato varieties and electronic potato sizing to fit any and all needs,” Scott said. “Our team will be bringing our traditional Covington sweet potatoes fresh off the line. These will be displayed in the many different packing options we provide such as bulk, bagged, individually wrapped microwaveable, tray pack, and petite steamable pouches.”
Additionally, the Mr. Yam brand will be on full display, but the company can talk about how they are also able to provide private label packaging to customers that are interested.
With sweet potato season rapidly approaching, Nash Produce plans to be talking about its new crop that will begin being harvested in the next few weeks.
“North Carolina has had a significant amount of rainfall this growing season, but the crop itself is sizing up well,” Scott said. “With sandy soils and hot, humid temperature this time of year, the sweet potatoes are maturing right on schedule. Our team has been working closely with each grower to ensure a successful crop and we are all are looking forward providing it to customers in the coming months.”
Along with sweet potato harvest, Nash Produce’s facility is gearing up for the busy holiday season as Thanksgiving and Christmas time are key sweet potato holidays, and the company is “making a list and checking it twice” to ensure smooth production during these times.
In preparing for the show, the team is unpacking, examining and repacking all booth materials to make sure it has all necessary items to gather in person again for shows.
“We enjoy being able to show-off our products for customers to touch and examine, so the sweet potatoes that make it to the show floor are gathered straight from the packing line the day before our representatives leave,” Scott said. “We want to show a true representation of the quality of produce that will be supplied to customers, and what better way to do that than to show exactly what is coming off the line.”
Nash Produce is always growing and looking to be the best for its customers.
“Our growers have increased their acreage this planting season to adjust for a higher consumer interest,” Scott said. “More sweet potatoes in addition to the utilization of additional controlled-storage facilities will allow us to supply more of the same great quality consumers have grown to know and love.”
SEPC shows are always a treat for Nash Produce as it allows the company to connect in person with customers from all over the country, but more specifically, those located in the eastern United States.
“We are all looking forward to being back in person and connecting face-to-face,” Scott said.