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Nash Produce heads to Southern Innovations on a mission

By
Keith Loria

Nash Produce has been a member of the Southeast Produce Council and has been participating in Southern Innovations since the show’s origin.

Since the SEPC show brings together a large number of its customers in one venue, it allows Nash Produce the opportunity to spend quality time with individuals in which the team normally spends many hours communicating with over phone, email or video chat.    

“We will be in booth No. 101, and we are really excited about getting back out there, visiting with our clients that we already have, meeting new vendors and possibly getting new clients,” said Robin Narron, marketing director for the Nashville, NC-based company. “We’ll have our sweet potatoes on display at the booth.”

That includes the company’s relatively new four-track tray.

“We will be showing all of the packaging options that we have and open to any potential new packaging options that may meet the needs of our clients,” Narron said.

This will be Narron’s first SEPC show, as she is one of three new employees that Nash Produce has hired over the past year.

Joining her at the show will be Nash Produce’s president, Thomas Joyner, and Randi Ricks, a customer service representative for the company who came on board late last year.

“Randi will be at the show meeting clients and talking to potential new clients,” Narron said. “This is such a large show. It gives us the opportunity to see old and new faces, show what we do and the capabilities we have here at Nash Produce. We’d love to get new clients and anything we can do to accomplish that, we will do.”

The third new employee at the company is David Bradley, director of business development, who joined in April.

Nash Produce has had what Narron described as a “pretty good” year, though the export market has slowed down some.

“We do have a high-quality crop coming in,” she said. “We are going into harvest season now and the crop looks great, so we’re really excited about that. We’re just getting ready for the holiday season.”

According to Joyner, the crop is expected to be very similar to last year’s numbers as far as yield, though the quality looks to be a bit better.

Nash Produce is also excited about recent improvements to its electronic sizer, which allows it more capabilities to meet customers’ needs.

“We really pride ourselves for our storage facility, and it’s one of the things we’re going to talk about at the show, and make sure customers understand what we can do,” Narron said. “We invest a lot in our storage facility, which gives us the opportunity to store more, and basically, we never run out of potatoes.”

That allows for a year-round supply and great quality all around, so customers’ needs can be met.

“We can guarantee to our customers that we won’t run out of potatoes and that’s not something a lot of others can offer,” Narron said. “We’re able to grow and innovate and make changes based on the customers’ needs, and that has kept Nash Produce successful through the years.”

 

Keith Loria

Keith Loria

About Keith Loria  |  email

A graduate of the University of Miami, Keith Loria is a D.C.-based award-winning journalist who has been writing for major publications for close to 20 years on topics as diverse as real estate, food and sports. He started his career with the Associated Press and has held high editorial positions at magazines aimed at healthcare, sports and technology. When not busy writing, he can be found enjoying time with his wife, Patricia, and two daughters, Jordan and Cassidy.

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