Skip to main content

- Advertisement -

Nash Produce intends to ‘talk the talk’ at SEPC

By
Seth Mendelson

Executives at Nash Produce have a lot to talk about at Southeast Produce Council’s Southern Exposure, and they hope that visitors to its booth will be open to hearing all about what the company, which specializes in various types of sweet potatoes, has to say.

Nash has a well-earned reputation for its sweet potatoes. “Members of our team will be available at booth No. 333 to not only talk about who we are and what we can offer, but also show a sample of the quality of sweet potatoes you can expect from our facility,” said Robin Narron, the marketing manager for the Nashville, NC-based company. “We will be bringing the Mr. Yam family to the show, which includes bagged, individually wrapped (and microwave friendly), petite steamable pouches, and loose North Carolina grown and harvested sweet potatoes.”

Not only will all hands be onboard at the show, the company works long and hard all year to make sure everything is done correctly. For example, Narron explained that the Nash Produce marketing and sales team does a tremendous job of conveying to customers the adaptability that is provided at the company.

“With a wide range of value-added products ranging from steamers and micros to tray pack options and private label capabilities, we want customers to know that we can adapt to their needs,” she noted. “Not only do we consider this a competitive advantage, but also, we consider the amount of volume we are able to pack year-round another benefit in doing business with us.” 

She is also fast to mention that another highlight of the Nash Produce booth will be showing off the quality of the company’s sweet potatoes. “With industry leading storage facilities, it allows us to provide high quality sweet potatoes year-round,” Narron added. “Being able to control temperature and humidity in these facilities is a major reason we can provide such high-quality sweet potatoes.” 

Lastly, but just as importantly, Narron said company officials are excited to talk with customers about the sustainability issue. 

“With this being such a hot topic in the industry currently, we want customers to know that we are taking this seriously,” she said. “We have already taken steps to become more sustainable here at Nash Produce, but we are also looking into new projects. Ultimately, we want retailers and consumers to know that we are taken the initiative on our own instead of simply doing it because we have to.” 

The company started as a large farming and produce packing and shipping operation focusing on cucumbers in 1977. “In 2006, a group of experienced tobacco and sweet potato farmers recognized the need for a facility like ours, purchased the company, and formed Nash Produce,” Narron said. “As a result of the North Carolina soil and climate, the company’s local family farms provide the perfect environment for growing the world’s best sweet potatoes.”

 Narron said that everyone at Nash Produce takes the future very seriously, looking for any opportunity to better bond with its customers and give them a broader array of products to choose from. There is also a big effort to make sure that every facet of the business operates smoothly.

“As far as growth initiatives, we want to ensure customers that we are continuously innovating through marketing strategies and improving the customer experience,” Narron added. “We feel like there is always room for improvement. Being able to take a step back and review how we can grow our customer experience is imperative. Examples of this include ensuring deliveries are on time and reviewing the quality of our own sweet potatoes to make sure they meet our customer expectations. Through continuous improvement we hope that this will further grow our retail business.”

- Advertisement -

- Advertisement -

- Advertisement -

- Advertisement -

- Advertisement -

- Advertisement -

- Advertisement -

- Advertisement -

- Advertisement -

- Advertisement -

- Advertisement -