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Healthy Family Project sees record attendance at Southern Exposure reception

More than 200 produce industry professionals celebrated the ongoing impact of Healthy Family Project’s cause marketing programs at the annual Healthy Family Project reception at the Southeast Produce Council’s Southern Exposure.

Healthy Family Project + Shuman Farms Team.jpg
The Healthy Family Project and Shuman Farms team.

This year’s Healthy Family Project success story was broadcast on screens located in the reception space and included testimonials from 2021 retailers. Guests were outfitted with the popular Fruits, & Veggies & Giving Back t-shirts that have gained popularity in the industry as a platform to showcase the willingness of the produce industry to give back through education, resources and donations that help families.

“It’s humbling to look back at what started as a small in-store cause marketing promotion to what Healthy Family project has become today,” said John Shuman, president Shuman Farms and founder Healthy Family Project. “With the support of our retail and produce company partners, we are delivering best-in-class cause marketing programs influencing millions of families to eat healthier while also giving back to charities across the U.S.”

Shuman stood alongside retail and digital program partners during check presentations totaling $250,000 raised in 2021 and benefiting Feeding America food banks as well as Our Military Kids and Foundation for Fresh Produce. The checks were presented for each 2021 Healthy Family Project retail and digital program, including Associated Wholesale Grocers Springfield Division, Coborn’s, Military Produce Group, Publix Super Markets, Rouses and Stop and Shop as well as digital programs Power Your Lunchbox and Mission for Nutrition.

The messaging from the reception carried over to the Healthy Family Project booth at the Southern Exposure Expo, which featured a display showcasing the deep impact of healthful food choices.

Upcoming 2022 programs include AWG Springfield Division, AWG Oklahoma Division, Coborn’s, Military Produce Group, Publix Super Markets and Stop and Shop . In addition to these in-store campaigns, 2022 digital campaigns include Mission for Nutrition, which launched on March 1, and the annual Back to School with Healthy Family Proejct program that will launch in August 2022 to kick-off the school year.

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