Giorgio Fresh showcasing new mushroom flavors at SEPC

Giorgio Fresh Co is known for its mushrooms. Its latest and most popular flavors will be on display when the company heads to the Southeast Produce Council’s Southern Exposure show.

“We will be exhibiting as well as attending the educational sessions and opening and closing events,” said Bryan Shelton, vice president of sales and marketing for the Blandon, PA-based company. 

Giorgio Fresh Co. will be exhibiting behind booth No. 939 and will highlight its newest flavors of Giorgio Stuffed Portabella’s along with its Savory Wild Portabella jerky for sampling. It will also showcase a cross-section of the company’s conventional and organic products.

“We attended the very first Southern Exposure and each year we think that the SEPC has outdone themselves and we see the bar raised at the next show,” Shelton said. 

Joining Shelton at the show will be company president, Joe Caldwell; executive vice president, Greg Sagan; vice president of sales for the Southeast, Lucretia Parish; regional and national sales manager, Kirk Wilson; and Jim Rondini, president of CF Logistics.

“The Southeast is a vital part of our Giorgio Fresh distribution area and we are able to see many of our customers at this event,” Shelton said. “We are hoping to see our attending customers, spend some time with them away from ‘work’ and learn about new trends and items in the produce world.”

Some of the hot topics that the company expects to be discussing at the show include the versatility of fresh mushrooms, Giorgio Fresh’s value-added line, sustainability and the company’s extensive distribution channels.

“The whole team has input into our strategy which comes down to making the very most of every minute we have with our customers,” Shelton said. “A successful show for us is well organized, and makes it easy for the exhibitors, and understands the ‘show’ part is a piece of the whole experience by having educational and enjoyable activities to compliment the exhibition where we can make contact with our business partners.”

The company has been pleased with how 2023 has started, with Shelton noting it has not been as challenged with the restrictions that COVID-19 had hanging over its heads for the past two years.  

“Our workforce is stronger than ever and we are in a market to sell, which is always music to a salesperson’s ears,” he said. “We have been blessed not to have had any negative weather-related occurrences and our supply is excellent.”

Looking ahead, Giorgio Fresh is excited about the possibilities that await in 2023 and will continue to deliver the same excellence to customers that it has always provided. 

“We want to continue to expand our base, promote our organic line and value-added products while educating the consumers of the versatility and health benefits of fresh mushrooms,” Shelton said.