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Expansion continues for Matthews Ridgeview Farms

By
Keith Loria

Matthews Ridgeview Farms is known for providing great quality and outstanding customer service, which is why it’s been a go-to sweet potato distributor for decades.

“We are continuing to get our name out there, promote our quality, sustainability and customer service as well as our willingness to grow,” said Autumn Campbell, sales manager for Wynne, AR-based Matthews Ridgeview Farms. “We are always growing. We aren’t slowing down and have no plans to. I think when you combine quality product and stay open to growth, then growth is inevitable.”

The company is looking forward to heading to the Southeast Produce Council’s Southern Exposure show and make the most of the opportunities available.

“Our plans are to connect with current customers, have some meetings, make some new connections and just enjoy being at this great show,” Campbell said. “This show is important because it’s an opportunity to be face-to-face with our customers as well as build new business. It’s also important to learn and see what’s new in the industry.”

Matthews Ridgeview Farms will be operating behind booth No. 804 at the show, and attendees that stop by will see the company’s Arkansas-grown sweet potatoes and all the options it has to offer in a variety of pack sizes.

“I like to talk to our team before the show to get feedback from them on where we are trying to build business and what items we are trying to push more of,” Campbell said. “Also, are we looking to develop new products in the future? Is there a need to look at packaging, freight, etc.? I also like to reach out to our partners to invite them to our booth, set up meetings and reach out to potential partners and inviting them to visit with us. I like to go in with an open mind to partners’ ideas, needs and future plans and to just have fun and enjoy the show.”

On the show floor, Campbell expects to be talking about Matthews Ridgeview Farms’ continued growth and what it can offer its partners. Also, how the industry has been impacted the past couple of years.

This year, Campbell and the company’s Brooke Eldridge will be attending. Being back in person is important to many, and Campbell believes it’s just more personal and makes for a better experience overall. 

“You get to visit with your customers and other partners in the industry, put a face with a name, and get to know people better,” said Eldridge. “It’s better for building relationships with current and potential partners.”

Matthews Ridgeview Farms’ history with SEPC has been fruitful.

“We have gained business, made a lot of great connections and learned valuable knowledge to take back to our desks,” Campbell said.

While the company does not have any new products at this time to promote at the show, it is open to hearing from its partners on ideas and needs to boost growth for them. 

“Our expansion is still new to us,” Campbell said. “We expanded four years ago into a new state of the art facility and pack line. We have added to this expansion since then. This has expanded our capabilities on what we can offer and we want to grow with our partners which is very exciting.”

Keith Loria

Keith Loria

About Keith Loria  |  email

A graduate of the University of Miami, Keith Loria is a D.C.-based award-winning journalist who has been writing for major publications for close to 20 years on topics as diverse as real estate, food and sports. He started his career with the Associated Press and has held high editorial positions at magazines aimed at healthcare, sports and technology. When not busy writing, he can be found enjoying time with his wife, Patricia, and two daughters, Jordan and Cassidy.

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