Dole’s expands salad kit offerings
The innovation team at Dole Fresh Vegetables continues to shake-up the packaged salad kit segment with three bold new Dole Salad Kit varieties debuting at the Southeast Produce Council’s Southern Exposure Show at booth No. 928, March 6-8, in Orlando, FL.
The one new Dole Chopped Kit and two Dole Premium Kits — showcasing smash burger, cool melon and strawberry poppyseed flavors — are the direct result of expanded research by Dole into the latest taste trends ranging from fruits, herbs and spices to low-sugar, smoke and char preferences.
“Dole is using every R&D tool at its disposal — from new consumer insights and culinary partnerships to focus groups involving not just salad loyalists but the growing number of Millennial and Gen Z salad users — to continually evolve the packaged salad experience,” said David Austin, Dole Fresh Vegetable’s vice president of product innovation.
The three new kits bring the total number of Dole Salads offerings to 73, including 30 separate salad kit SKUs, and strengthen the brand’s reputation for pairing Dole lettuces and vegetables with differentiated toppings and dressings in new, inspired ways to encourage healthier eating and increased vegetable consumption.
