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2021-07-15
Peak availability of California avocados continues in July, and the California Avocado Commission’s summer advertising and trade program is running at full steam. Support includes “The best avocados have California in them” advertising campaign, which increases brand linkage and awareness that the fruit is in season. Consumer public relations activities and customized trade promotions work hand-in-hand with the advertising messaging.
2021-07-15
DAUMAR is pleased to announce the appointment of Ivan Corvillo as its North American chief executive officer. Corvillo was unanimously voted into office by the Board of Directors, as a strategic leader to carry DAUMAR’s North American companies into the future. DAUMAR is a leading supplier of packaging materials and packaging machinery to the fresh produce industry. DAUMAR recently opened a new state-of-the-art factory in Huntersville, NC and is planning to open a second U.S.-based factory in the very near future.
2021-07-15
Michigan blueberry grower Shelly Hartmann has been named chair of the U.S. Highbush Blueberry Council. Hartmann, who co-owns True Blue Farms with her husband Dennis, succeeds Chris Barnhill of North Carolina. 
2021-07-15
Center for Growing Talent has opened the Walking Challenge for Talent, a 7-day walking challenge that will run alongside the Foodservice Conference and Expo.  Whether you are looking to increase your daily step count, or form a team to crush the competition, there is a way for everyone to join the fun.
2021-07-15
Total organic fresh produce sales for the second quarter of 2021 saw a continuation of year-over-year growth, increasing by 4 percent from the same period last year and nearing $2.3 billion for the quarter, according to the Q2 2021 Organic Produce Performance Report released exclusively by Organic Produce Network and Category Partners. 
2021-07-15
The New Jersey Department of Agriculture highlighted July as National Blueberry Month with a visit to Mento Farms in Atlantic County. NJDA Secretary Douglas Fisher along with state and local officials toured the farm’s packing facility and the fields where Jersey Fresh blueberries are grown to emphasize that local produce and farm products are readily available at farmers markets and stores around the state.
2021-07-14
Dante GaleazzThe Texas International Produce Association has formed a n
2021-07-14
Bard Valley Natural Delights® announces the expansion of its team with two new hires and two internal promotions which will support the ongoing growth of the Medjool date category and Natural Delights brand. Alex Aguilera was promoted from production scheduler to international sales & marketing coordinator and Alan Asbury was promoted from regional business manager of the Midwest to senior business manager of the Midwest & East Coast regions.
2021-07-14
The Floral Marketing Research Fund (FMRF), the industry’s organization for floral marketing research and resources, has announced its rebrand to the Floral Marketing Fund (FMF).
2021-07-14
Wednesday, July 14 marked the halfway point of AFE's 60 Day Fundraising Campaign. Thanks to the quick work of AFE's ambassadors and the generosity of our floral industry community, AFE has surpassed its initial goal of $60,000 within the first 30 days. With the support of AFE's volunteer fundraising team consisting of its Board of Trustees, staff, and longtime supporters, AFE is setting a new goal of $100,000 with the remaining 30 days. This new goal will break records for AFE's annual fundraising event — during its 60th Anniversary Year.