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The Fresh Produce & Floral Council recently gathered in chic and sunny Newport Beach, CA, for the organization's 2024 Dinner Dance. Members of the produce industry were flying high and they connected at this year's highly successful event held at the exclusive Balboa Bay Resort.
The Fresh Produce & Floral Council hosted the first luncheon of the new year Jan. 24 at the Castlewood Country Club in Pleasanton, CA, with over 220 members in attendance. This luncheon featured Master of Ceremonies Myisha Nathaniel of Raley’s and 2024 FPFC Chair Kristen Reid of MIXTEC Group.
An overflow crowd of well over 200 industry members listened to a dynamic panel of women retail leaders trace their unique paths and leadership philosophies in their specific careers at the Jan. 24 Northern California luncheon meeting of the Fresh Produce & Floral Council.
Kristen Reid of MIXTEC Group has been involved with the Fresh Produce & Floral Council since 2010, initially serving on a number of committees. As the years went on, she got more and more involved in the council, including its educational work. She has always appreciated how the organization has brought regional suppliers and buyers together for the betterment of the fresh produce and floral industry.
The Fresh Produce & Floral Council hosted its annual Holiday Luncheon & Charity Auction Wednesday, Dec. 6th at the Sheraton Cerritos. This cherished tradition brought together over 270 industry leaders and supporters for a festive occasion that not only celebrates the holiday season but also makes a significant impact on two deserving organizations: Brighter Bites and Second Harvest Food Bank of Orange County.
The Fresh Produce & Floral Council hosted a spectacular 17th annual Northern California Golf Tournament Oct. 4 at Wente Vineyards on Wednesday. Bringing together 120 enthusiastic tournament players from various sectors of the industry, the event drew a notable presence of retailers, including representatives from Grocery Outlet, Raley’s, Marina Market, Berkeley Bowl and Safeway.
The Fresh Produce & Floral Council board of directors announced the departure of Don Gann as president. After years of dedicated service, Gann leaves a lasting legacy of progress and growth within the association.
The Fresh Produce & Floral Council hosted its inaugural Top Golf Tournament at Top Golf Ontario on Thursday, Sept. 14. The event drew more than 135 produce industry professionals with retailers in attendance from Albertsons, Stater Bros. Markets, Smart & Final and Superior Grocers.
The Fresh Produce & Floral Council, which was launched more than 65 years ago as a Southern California organization, has completed a major rebranding effort and is also expanding its events calendar into the Arizona market.
The Fresh Produce & Floral Council held its annual membership luncheon to benefit the City of Hope, a Southern California cancer and research hospital. The luncheon, held Aug. 9 in Cerritos, CA, drew more than 200 people from various FPFC member companies. Master of Ceremonies Rebecca Calvin of Stater Bros. Markets was joined by Marvin Quebec of Quebec Distributing Co., patient speaker John Cloer, and Dr. Charles Brenner from the City of Hope.