The Fresh Produce & Floral Council hosted its inaugural Top Golf Tournament at Top Golf Ontario on Thursday, Sept. 14. The event drew more than 135 produce industry professionals with retailers in attendance from Albertsons, Stater Bros. Markets, Smart & Final and Superior Grocers.
The Fresh Produce & Floral Council, which was launched more than 65 years ago as a Southern California organization, has completed a major rebranding effort and is also expanding its events calendar into the Arizona market.
The Fresh Produce & Floral Council held its annual membership luncheon to benefit the City of Hope, a Southern California cancer and research hospital. The luncheon, held Aug. 9 in Cerritos, CA, drew more than 200 people from various FPFC member companies. Master of Ceremonies Rebecca Calvin of Stater Bros. Markets was joined by Marvin Quebec of Quebec Distributing Co., patient speaker John Cloer, and Dr. Charles Brenner from the City of Hope.
TUSTIN, CA — Fresh Produce & Floral Council members gathered July 18 for the sold-out 31st annual FPFC golf tournament at Tustin Ranch Golf Club, here. Players enjoyed an 18-hole course, with breakfast provided by Taqueria de Anda and lunch by Messi Burger. After a full day of golfing, players enjoyed a happy hour bar and tacos while FPFC Chair Michael Schutt and tournament Chair Adam Laliberte auctioned off over $10,000 in cash and gift cards for raffle prizes and recognized the winning teams.
The Fresh Produce & Floral Council held its June Membership Luncheon at the Castlewood Country Club in Pleasanton, CA. This luncheon hosted Master of Ceremonies Katie Gagnon of Grocery Outlet and guest speaker Keena Turner of the 49ers.
Oscar Guzman, director of marketing and sales at Progressive Produce in Los Angeles, has long been on an educational mission. Now that he has achieved his doctorate, his new goal is to provide others in the produce industry access to the implicit knowledge embedded in the industry — knowledge gained through experiences and on-the-job learning that goes beyond what can be found in textbooks.
The Fresh Produce & Floral Council held its annual FPFC Expo, Cultivating a Healthy Future, on Thursday, April 27. The morning began with breakfast, awards and recognitions recapping the year that was, concluding with an inspiring message from keynote speaker Sarah Thomas, the first female referee to break into NFL. Afterward the show opened with a whole host of retailers and exhibitors in attendance.
With a compelling keynote presentation by a woman pioneer, a fascinating retail panel and richly deserving recipients of the produce and floral achievement awards, the 2023 FPFC Expo seemingly met the great expectations of the many people in the crowded exhibit hall.
The Fresh Produce & Floral Council held its annual FPFC Expo, Cultivating a Healthy Future, on Thursday, April 27. Before the expo, FPFC kicked off the festivities with its Exclusive Night Out at the House of Blues in Anaheim, CA. Laughter filled the room, a live DJ brought the beats and the night was capped with cheers to good friends and anticipation for the show. Photo: Prescott Leyba of Live Oak Farms, flanked by Samantha Hough, Reece Stevenson and Courtney Ludford of Wonderful Citrus.