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2024-05-06
Celebrity Chef Jeff Henderson enthralled the attendees of the 2024 Fresh Produce and Floral Expo on Wednesday May 1 with his inspiring story of second chances and creating your best self.
2024-05-02
The Fresh Produce & Floral Council held its 2024 Expo, Fresh Forward, on Wednesday, May 1, at the Anaheim Convention Center in Anaheim, CA. The day kicked off with the Keynote Breakfast, featuring the presentation of the prestigious Floral Achievement Award and the Norman H. (Buz) Bolstad Award. Chef Jeff Henderson, an award-winning celebrity chef and best-selling author, was the Celebrity Keynote speaker. The show floor was a packed with exhibitors and retailers throughout the day.  
2024-04-24
The Fresh Produce & Floral Council appointed Bob Lanter as its new president. With a rich background in the public sector and non-profit management, Lanter brings over 30 years of experience to his new role.
2024-04-02
The Fresh Produce & Floral Council announced the keynote speaker for the highly anticipated 2024 FPFC Expo, Fresh Forward, taking place on Wednesday, May 1 at the Anaheim Convention Center. 
2024-03-26
On Wednesday, March 20, the Fresh Produce & Floral Council hosted the first Southern California luncheon of 2024 at the Sheraton Cerritos in Cerritos, CA, with over 170 members in attendance. This luncheon featured Master of Ceremonies Billy Pasos of 99 Cents Only Stores and guest speaker Rebeckah Adcock of IFPA, along with FPFC Chair Kristen Reid of MIXTEC Group.
2024-02-26
The Fresh Produce & Floral Council recently gathered in chic and sunny Newport Beach, CA, for the organization's 2024 Dinner Dance. Members of the produce industry were flying high and they connected at this year's highly successful event held at the exclusive Balboa Bay Resort.
2024-02-01
The Fresh Produce & Floral Council hosted the first luncheon of the new year Jan. 24 at the Castlewood Country Club in Pleasanton, CA, with over 220 members in attendance. This luncheon featured Master of Ceremonies Myisha Nathaniel of Raley’s and 2024 FPFC Chair Kristen Reid of MIXTEC Group.
2024-01-26
An overflow crowd of well over 200 industry members listened to a dynamic panel of women retail leaders trace their unique paths and leadership philosophies in their specific careers at the Jan. 24 Northern California luncheon meeting of the Fresh Produce & Floral Council.
2024-01-12
Kristen Reid of MIXTEC Group has been involved with the Fresh Produce & Floral Council since 2010, initially serving on a number of committees. As the years went on, she got more and more involved in the council, including its educational work. She has always appreciated how the organization has brought regional suppliers and buyers together for the betterment of the fresh produce and floral industry.
2023-12-14
The Fresh Produce & Floral Council hosted its annual Holiday Luncheon & Charity Auction Wednesday, Dec. 6th at the Sheraton Cerritos. This cherished tradition brought together over 270 industry leaders and supporters for a festive occasion that not only celebrates the holiday season but also makes a significant impact on two deserving organizations: Brighter Bites and Second Harvest Food Bank of Orange County.