FPFC to hold holiday charity reception
2024-11-01
The Fresh Produce & Floral Council will hold a holiday charity reception Wednesday, Dec. 4 from 4-7 p.m. at the Sheraton Cerritos in Cerritos, CA.
Registration open for inaugural Desert Golf Classic
2024-10-18
Registration is now open for the inaugural FPFC & FPAA Desert Golf Classic tournament, to be held Nov. 7 at the JW Marriott Star Pass Resort & Spa in Tucson during the Southwest International Produce Expo.
FPFC hires new program director
2024-09-19
The Fresh Produce & Floral Council has hired Matthew Hayes to serve as its new program and events director, replacing the recently departed Emma McBride Taylor, who served as the event and communications specialist for the California-based trade association.
FPFC to host second annual Top Golf tourney
2024-09-04
The Fresh Produce & Floral Council will hold its second annual Top Golf tournament Sept. 12 at 6 p.m. at the Top Golf facility in Ontario, CA.
FPFC, FPAA partner for joint golf tournament
2024-05-28
The Fresh Produce & Floral Council and the Fresh Produce Association of the Americas announced their collaboration on a unique event: the combined SWIPE Desert Golf Classic. This exciting endeavor aims to foster camaraderie and business connections between FPFC and FPAA members while celebrating the vibrant produce industry.
Chef Jeff captivates FPFC Expo crowd
2024-05-06
Celebrity Chef Jeff Henderson enthralled the attendees of the 2024 Fresh Produce and Floral Expo on Wednesday May 1 with his inspiring story of second chances and creating your best self.
FPFC holds 2024 expo in Anaheim
2024-05-02
The Fresh Produce & Floral Council held its 2024 Expo, Fresh Forward, on Wednesday, May 1, at the Anaheim Convention Center in Anaheim, CA. The day kicked off with the Keynote Breakfast, featuring the presentation of the prestigious Floral Achievement Award and the Norman H. (Buz) Bolstad Award. Chef Jeff Henderson, an award-winning celebrity chef and best-selling author, was the Celebrity Keynote speaker. The show floor was a packed with exhibitors and retailers throughout the day.
FPFC names new president
2024-04-24
The Fresh Produce & Floral Council appointed Bob Lanter as its new president. With a rich background in the public sector and non-profit management, Lanter brings over 30 years of experience to his new role.
FPFC announces keynote speaker, buyer panelists for 2024 expo
2024-04-02
The Fresh Produce & Floral Council announced the keynote speaker for the highly anticipated 2024 FPFC Expo, Fresh Forward, taking place on Wednesday, May 1 at the Anaheim Convention Center.
FPFC luncheon features 2023 Apprentice Class graduation
2024-03-26
On Wednesday, March 20, the Fresh Produce & Floral Council hosted the first Southern California luncheon of 2024 at the Sheraton Cerritos in Cerritos, CA, with over 170 members in attendance. This luncheon featured Master of Ceremonies Billy Pasos of 99 Cents Only Stores and guest speaker Rebeckah Adcock of IFPA, along with FPFC Chair Kristen Reid of MIXTEC Group.
