Kristen Reid: Equity in the workplace begins at home
2025-04-02
As a recruiter at the highest level, Kristen Reid interacts with top executives in the produce industry — both candidates and CEOs — on a daily basis, which gives her a well-informed take on the progress of women in this industry that she loves.
FPFC gears up for field tours and golf classic
2025-03-18
The Fresh Produce & Floral Council is preparing to host two marquee events in Monterey, CA, designed to provide its members with immersive industry experiences, networking opportunities and valuable business insights.
The FPFC 60th anniversary dinner dance
2025-02-24
The Fresh Produce & Floral Council Dinner Dance 2025 was a sold-out, unforgettable celebration of its 60th anniversary at the stunning Balboa Bay Resort in Newport Beach, CA. Industry professionals and guests gathered for an elegant evening of gourmet dining, lively conversation and meaningful interactions. The night was a perfect blend of connection and celebration, honoring six decades of passion, progress and the incredible people who make this industry thrive.
FPFC to hold holiday charity reception
2024-11-01
The Fresh Produce & Floral Council will hold a holiday charity reception Wednesday, Dec. 4 from 4-7 p.m. at the Sheraton Cerritos in Cerritos, CA.
Registration open for inaugural Desert Golf Classic
2024-10-18
Registration is now open for the inaugural FPFC & FPAA Desert Golf Classic tournament, to be held Nov. 7 at the JW Marriott Star Pass Resort & Spa in Tucson during the Southwest International Produce Expo.
FPFC hires new program director
2024-09-19
The Fresh Produce & Floral Council has hired Matthew Hayes to serve as its new program and events director, replacing the recently departed Emma McBride Taylor, who served as the event and communications specialist for the California-based trade association.
FPFC to host second annual Top Golf tourney
2024-09-04
The Fresh Produce & Floral Council will hold its second annual Top Golf tournament Sept. 12 at 6 p.m. at the Top Golf facility in Ontario, CA.
FPFC, FPAA partner for joint golf tournament
2024-05-28
The Fresh Produce & Floral Council and the Fresh Produce Association of the Americas announced their collaboration on a unique event: the combined SWIPE Desert Golf Classic. This exciting endeavor aims to foster camaraderie and business connections between FPFC and FPAA members while celebrating the vibrant produce industry.
Chef Jeff captivates FPFC Expo crowd
2024-05-06
Celebrity Chef Jeff Henderson enthralled the attendees of the 2024 Fresh Produce and Floral Expo on Wednesday May 1 with his inspiring story of second chances and creating your best self.
FPFC holds 2024 expo in Anaheim
2024-05-02
The Fresh Produce & Floral Council held its 2024 Expo, Fresh Forward, on Wednesday, May 1, at the Anaheim Convention Center in Anaheim, CA. The day kicked off with the Keynote Breakfast, featuring the presentation of the prestigious Floral Achievement Award and the Norman H. (Buz) Bolstad Award. Chef Jeff Henderson, an award-winning celebrity chef and best-selling author, was the Celebrity Keynote speaker. The show floor was a packed with exhibitors and retailers throughout the day.
