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Hall of Fame basketball player Rick Barry was the featured speaker at the Fresh Produce & Floral Council membership luncheon meeting in Pleasanton, CA, on Sept. 25.  Each year, the FPFC holds two luncheons in Northern California and this was the final one for 2019.  The council will return to Pleasanton in February for its first Northern California luncheon of 2020.
On Sept. 14, scores of Fresh Produce & Floral Council members gathered at BowlMore Lanes in Orange County, CA, for the 39th Annual FPFC Bowling Tournament.  The event attracted attendees from all segments of the industry from shippers to retailers with the wholesale community very well represented.  {igallery id=713|cid=461|pid=1|type=category|children=0|addlinks=0|tags=|limit=0}
More than 165 produce professionals donned sunscreen on a scorching hot day Aug. 21 and teed off in the annual FPFC Southern California Golf Tournament at Tustin Ranch Golf Club.
CERRITOS, CA — The annual Southern California Fresh Produce & Floral Council membership luncheon featuring the City of Hope drew a huge audience of produce professionals to the Sheraton Cerritos Hotel here on Wednesday, Aug.
The Fresh Produce & Floral Council Expo took place July 15-16, in Anaheim, CA. The event, which had more than 1,600 produce people in attendance and was held in the Disneyland Convention Center, featured National Football League star Hines Ward as the keynote speaker. {igallery id=8436|cid=446|pid=1|type=category|children=0|addlinks=0|tags=|limit=0}
Rick Cruz of Pavilions supermarkets and Jason Kendall of Kendall Farms were honored by the Fresh Produce & Floral Council with annual produce and floral achievement awards at the FPFC Expo on July 16, in Anaheim, CA.
In preparation for California’s upcoming fall persimmon season, Giumarra will unveil the company’s #DoYouFuyu marketing program at The FPFC Expo on July 16 in Anaheim, CA. The company encourages expo attendees to stop by booth No. 459 to take a #DoYouFuyu selfie and connect with Giumarra marketing staff to discuss ways to leverage the program for their fall sets.
In what is believed to be an industry first, the Fresh Produce & Floral Council held a “Summer Cornhole Tourney” at Eight Bridges Brewing in Livermore, CA, on Saturday, June 22. The family-friendly event drew a crowd of more than 100 people enjoying an afternoon of playing cornhole, picnicking and networking.  {igallery id=1628|cid=442|pid=1|type=category|children=0|addlinks=0|tags=|limit=0}
CERRITOS, CA -- More than 200 produce professionals gathered for the Fresh Produce & Floral Council's membership luncheon June 19, here, at the Sheraton Cerritos Hotel. Caitlin Tierney, director of produce and floral at 99 Cents Only Stores, served as the emcee, while Michael Perlish, vice president of the Gap Partnership, led the audience in learning about "The Art & Science of Negotiation."
The Fresh Produce & Floral Council featured United Fresh President Tom Stenzel at its May 1 luncheon in the Southern California city of Cerritos. There were almost 300 people in attendance to hear the longtime association executive discuss the ways the industry can make a difference in Washington, DC, during these chaotic times.