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For the first time in 18 months, the Fresh Produce & Floral Council held one of its signature membership luncheon meetings when more than 200 guests convened at the Anaheim Hills Golf Course dining room Aug. 18 in Anaheim, CA. COVID-19 put a halt to these in-person meetings throughout most of 2020 and 2021. Kevin Coupe of The Morning Beat was the keynote speaker as he talked about the changing dynamic facing retailers.
The Fresh Produce & Floral Council held its 29th annual Southern California Golf Tournament last week at Tustin Ranch Golf Club in Tustin, CA.  A sold-out field of 170 produce professionals not only enjoyed the competition held on a gorgeous Orange County day, but also savored meeting friends and business associates before and after the tournament.   The team comprising Shonna Williams of Cardenas Markets and Bill Laliberte, Todd Butler and Rick Garboski of WJL Distributors took home first place honors.
The Fresh Produce & Floral Council Apprentice Program continued its year of educational programming with a series of panels and virtual tours, aimed at broadening the class’ scope of the industry.
The Fresh Produce & Floral Council board of directors announced that Don Gann has been named the president of the Fresh Produce & Floral Council.
Harland Heath, who had a long produce career on both the buy and sell sides of the industry and co-founded Heath & Lejeune 40 years ago, died in late May after a battle with cancer. He was involved in the Fresh Produce & Floral Council since its inception and was a regular attendee at the council’s events for the past 55 years.
The Fresh Produce & Floral Council hosted a webinar on April 14 featuring four female members of the group discussing the future of women in the industry and exploring their own paths to success.
The Fresh Produce & Floral Council will host its first ever Virtual Retail Panel Feb. 18 from noon until 1 p.m (PST). Tim Linden of Champ Publishing and The Produce News will be the moderator for panelists Paul Dziedzic of Bristol Farms, Ryan Sanchez of Albertsons and Paige Venable of Vallarta Supermarkets. "We will be discussing major produce and floral industry topics such as COVID-19, the touch-free shopping experience, and looking ahead at what the future looks like with insights from these top industry retailers," FPFC said in a statement.
With a record turnout, the Fresh Produce & Floral Council held a socially-distanced golf tournament in the Northern California town of Pleasanton on Thursday, Oct. 30. The Castlewood Country Club served as the venue as scores of golfers teed off in a scramble format. The record crowd and mask-wearing environment spoke to both the industry’s need for in-person contact and the seriousness of the novel coronavirus pandemic.
The Fresh Produce & Floral Council’s 28th annual golf tournament was held on Wednesday, Aug. 19 at Tustin Ranch Golf Club in Tustin, CA.
United Fresh Produce Association and the Fresh Produce & Floral Council have teamed up to deliver a combined convention & expo June 24-26, 2021 in Los Angeles. The United Fresh Convention & Expo had been planned for April 2021, but is being moved to June to allow greater flexibility for companies returning to in-person events following the pandemic. The FPFC Expo traditionally held in July will move alongside United Fresh at the Los Angeles Convention Center in downtown Los Angeles.