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The Fresh Produce & Floral Council, in conjunction with Brighter Bites, held an FPFC Volunteer Day in Salinas, CA, on Tuesday, May 10, during which 350 boxes of fresh fruits and vegetables were boxed and delivered to children and their parents at a local elementary school. The following day, the FPFC held a luncheon in Northern California for the first time in two years.
The Fresh Produce & Floral Council 2022 Apprentice Class held its first meeting at the 2022 FPFC Expo last week with the International Fresh Produce Association Career Pathways students.
The Fresh Produce & Floral Council held its annual FPFC Expo on April 6. This year’s show featured 125 booths with almost 1,000 attendees, which included more than 400 retailers from produce vice presidents to buyers to merchandising executives to front-line personnel from the retail produce community. Supermarket representatives roamed the aisles bringing a sense of normalcy to this in-person show, which is the longest-running regional produce and floral show in the country.
Two longtime Southern California produce and floral veterans — Bill Brooks of Westlake Produce Co. and Rene van Rems of Rene Van Rems International — were awarded the prestigious annual achievement awards for their respective industries by the Fresh Produce & Floral Council at its annual FPFC Expo on April 6.
More than 120 exhibitors and a thousand attendees are expected to convene at the Anaheim Convention Center on April 6 for the Fresh Produce & Floral Council Expo, after a two-year hiatus because of COVID-19.
The Fresh Produce & Floral Council held its first-ever outdoor membership luncheon on Wednesday, March 16, at the Langham Huntington Hotel in Pasadena, CA.  More than 150 industry professionals listened to featured speaker Tom Stenzel, current co-CEO of the International Fresh Produce Association and past president of United Fresh Produce Association, speak about the challenges the fresh produce industry and other food-related businesses faced during the past two years.
The Fresh Produce & Floral Council announced its incoming 2022 board of directors, outgoing directors and congratulated the 2021 Apprentice Class. Traditionally, the departing and incoming chairs would be announced and pass the gavel at the FPFC Dinner Dance; however, its dinner dance has now been rescheduled, set for May 21, at the Langham Pasadena Hotel.
The Produce News and the Fresh Produce & Floral Council have created a sponsor partnership agreement that will align two of the most prominent and respected institutions in the industry with the goal of further raising the profile of each.
The Fresh Produce & Floral Council held a successful charity auction and luncheon on Wednesday, Dec. 8 at the Anaheim Hills Golf Course. With over 270 FPFC produce industry members in attendance, FPFC raised over $127,000 for Caterina’s Club and Second Harvest Food Bank of Orange County.