Floral is one of the most operationally sensitive categories in fresh. It moves fast, responds quickly to disruption and leaves little room for error. In a category where timing, temperature, handling and consumer demand all intersect, even the smallest misstep can have immediate consequences.

That sensitivity is exactly what makes floral such an important model for the rest of the industry.

Kick off the summer grilling season by merchandising fresh mushrooms in June. 

Increase the produce department display space and promote mushrooms in weekly advertising flyers to boost your mushroom category sales. Be aggressive by setting up a secondary display through June to support the Mushroom Council’s new It’s not Magic. It’s Mushrooms campaign. 

Fox Solutions has entered into a strategic partnership with JASA, a Netherlands-based leader in weighing and packaging automation, to bring fully integrated packaging and automation solutions to the U.S. produce market. As one of only two authorized U.S. distributors for JASA, Fox Solutions will provide sales, service and parts support for JASA equipment, giving domestic growers and packers direct access to JASA's technology.

Tops Markets in Olean, NY, was honored as the Grand Prize winner for the Northeast/Midwest region in the Idaho Potato Commission’s Potato Lovers Month retail display contest.

Despite a spring season marked by cooler temperatures and delayed crop development across New Jersey, The Freshwave Fruit & Produce and Consalo Family Farms remain optimistic about the outlook for their blueberry program in 2026.

Spring is here and summer is just ahead. That means California strawberries are on tap. California’s ideal climate produces 90 percent of the nation’s strawberries, yielding 1.8 billion pounds annually, and more organic strawberries are grown in California than anywhere in the world.