Diversification is key to avocado category growth
By
John Groh
Diversification is key to avocado category growth
By
John Groh
Avocados are among the most popular commodities in the produce department, yet for all their popularity the category has remained essentially flat for the last five years despite tens of millions of dollars invested in promoting the fruit.
Why? For many, the feeling is that category growth is largely dependent on the diversification of supply to meet rising demand.
