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Quebec Produce Marketing Association celebrates 75 years

By
Keith Loria

The Quebec Produce Marketing Association will present its annual convention Aug. 18-20 at the Fairmont Le Manoir Richelieu in Charlevoix, marking the 75h anniversary of the prestigious event.

Hosted by QPMA President Marc-André Chenail and his wife, Claudia Racine, and Patrice Alain and his wife, Manon Côté, the event kicks off with an opening cocktail reception on Aug. 18 from 6:30 p.m. to 10 p.m. with the theme, Yesterday to Today.

The next morning, Aug. 19, the annual general meeting breakfast elections will take place, with elections, followed by a golf outing at the Fairmont Le Manoir Richelieu, where participants can choose to play nine or 18 holes with a shotgun start.

For those who choose not to spend the day on the links, a whale watching adventure will be held at the same time, with departure from the Baie-Sainte-Catherine Wharf. Shuttle service begins at 11 a.m.

At 2 p.m., attendees can enjoy breathtaking views of the St-Lawrence River along a path built on the Fairmont Le Manoir Richelieu escarpment. The adventure includes a climb on the rock face, a walk on dizzying wooden traverses, a monkey bridge and a zip line. There will also be views of marine life in the distance.

Of course, the QPMA conference itself will offer plenty of excitement, with the first workshop taking place at 2 p.m. Speaker Johanne Auger, a partner in charge of the trademarks group at BCF, will discuss how a company can acquire trademark rights and how to best protect a trademark.

A cocktail reception will take place at 6 p.m., and a special event taking attendees on a journey of fruits and vegetables happens an hour later.

On Saturday, Aug. 20, QPMA will present an inspirational breakfast beginning at 9 a.m., with Farah Alibay, an aerospace engineer who is currently part of the MARS 2020 mission, working on the Perseverance rover.

An industry brunch takes place at 11 a.m., featuring the I Love Fruits and Vegetables Movement and a lecture by Jacques Nantel, professor emeritus at HEC Montréal and one of Canada’s leading thinkers on the subject of retailing.

From 2 to 4:30 p.m., attendees will have meeting space available to network and do business with clients and suppliers on hand. A cocktail party will take place from 5:30 p.m. to 7 p.m., and the night will end with a closing banquet.

Keith Loria

Keith Loria

About Keith Loria  |  email

A graduate of the University of Miami, Keith Loria is a D.C.-based award-winning journalist who has been writing for major publications for close to 20 years on topics as diverse as real estate, food and sports. He started his career with the Associated Press and has held high editorial positions at magazines aimed at healthcare, sports and technology. When not busy writing, he can be found enjoying time with his wife, Patricia, and two daughters, Jordan and Cassidy.

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