Taylor Farms invests in growing the fresh category
Taylor Farms launched its third flight of the extremely successful Taylor to Your Tastes marketing campaign. The campaign name, Taylor to Your Tastes, introduces more shoppers to Taylor Farms Chopped Salad Kits and invites consumers to tailor vibrant and flavorful meals to whatever their families’ tastes may be.
By displaying creative, bold visuals, and sometimes humorous messaging through premium viewing environments such as Facebook, YouTube, Instagram, Pinterest and TikTok, consumers are brought in to explore all things Chopped Kits. Taylor Farms’ first two campaign flights launched in April 2021 and January 2022. With over 1.2 billion campaign impressions and 3.3 billion ecommerce impressions, the campaign has now expanded nationally and will continue through September 2022.
“These marketing campaigns are the last piece of our full-service support for our retail partners,” said T. Bruce Taylor, vice president of organics, Taylor Farms. “Despite understanding the health benefits of produce, 90 percent of Americans don’t eat enough fruits and vegetables. Through bold messaging and vibrant visuals, we’re taking a different approach toward increasing consumption by celebrating the fun and vitality of fresh.”
“The Taylor to Your Tastes campaign is a creative way to continue driving consumer demand and generate new loyal Taylor Farms Chopped Kit purchasers,” said Bryan Jaynes, vice president of product management and marketing for Taylor Farms. “The chopped salad kit category is our fastest growing and largest category and we’re committed to continuing to produce the most innovative and delectable offerings out there while driving consumer demand through marketing.”
“Digital is the future and vital to our continued category growth,” said Christina Barnard, director of marketing for Taylor Farms. “We’ve invested countless hours into ensuring a seamless brand experience across our owned properties, Instacart, and our retailer partners’ platforms.”