Sun Pacific launches new marketing campaign for Cuties
Sun Pacific has launched an extensive new Peel the Love marketing campaign for Cuties mandarins.
“Our new marketing campaign is designed to drive shoppers to stores to buy Cuties and Peel the Love during key moments throughout the season,” said Sarah Deaton, director of marketing at Sun Pacific. “As our modern lives become more complex and just plain busier, finding things that fuel our days is more important than ever. Whether it’s spending simple moments with family, friends or taking time for yourself, Cuties invites you to become champions of taking a break, enjoy life’s simple pleasures and Peel the Love.”
Shoppers can Peel the Love during the first key moment starting this holiday season. Cuties and their respective master cartons will feature a new holiday sticker with festive holiday graphics that will be supported with an amplified social media campaign. The full season campaign will feature digital ads, social media ads, influencers, office sampling, in-store shipper displays, POS and a loyalty program designed to drive repeat purchase with the Cuties’ core target audience.
“Cuties are the perfect size for an on-the-go or at-home snack for moms, kids and the healthy-minded individual looking to maintain their health and wellness goals,” said Deaton. “They’re packed with flavor and nutrition and fit well into lunch boxes, backpacks and tote bags.”
Retailers are encouraged to reach out to Sun Pacific to plan display contests to bring the campaign to life in-store, making it easy for shoppers to find the best-performing mandarin brand. Cuties have consistently performed better year-over-year for the last four seasons, with 39 percent more weekly dollar sales per store than the next competitor. Cuties has more trips and higher repeat purchases than any other mandarin brand. Retailers can help shoppers Peel the Love by creating large, easy-to-find displays of their favorite Cuties mandarin brand.
