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Pure Flavor’s Eat Well Together to Be Well Together campaign focused on families

Fresh ingredients can be part of the mix as we reunite and come together with family and friends this Thanksgiving. We know that magic happens as we circle the table to engage in conversation, enjoy festive new recipes and make lasting memories. Pure Flavor greenhouse-grown fruits and vegetables offer healthy solutions for this memorable time of year while creating an inspiring table for all your guests.group shot

“Thanksgiving is an important family holiday that our retail partners embrace. They are focused on stocking their shelves with trusted products that customers can rely on. Pure Flavor greenhouse-grown fruits and vegetables provide the assortment, quality, and flavor, regardless of the season,” said Matt Mastronardi, executive vice president.

Pure Flavor stepped forward with a month-long campaign focused on family and Thanksgiving that kicked off after the IFPA Global Produce & Floral Show. During this indulgent time of year, the brand continues to be focused on its Eat Well Together to Be Well Together theme, emphasizing a balanced diet and lifestyle option. The consumer-focused campaign is supported by a dedicated landing page with festive topics to introduce fresh and healthy solutions, including:

  • Festive fall recipes from breakfast to tailgating
  • Instagram giveaway
  • Blogs – Simple and fresh holiday entertaining and adding a fresh element to holiday leftovers
  • The best tailgating recipes featuring greenhouse grown fruits and vegetables
  • Fun family activities for Thanksgiving day
  • Time to get social - engaging in the conversation
  • Your guide to Thanksgiving footballbook cover

“Food trends are at an all-time high, and consumers are constantly in search of new recipe ideas. Our goal is to drive fresh produce consumption with relevant and engaging digital content with a lifestyle focus on physical and mental health and coming together with loved ones to fuel healthy lives. We feel Eat Well Together to Be Well Together is the magic that sums this up,’ said Devon Kennedy, brand manager.

Pure Flavor’s Thanksgiving campaign is supported by the brand’s award-winning Live Deliciously eMagazine with the launch of the Fall Edition; 32 pages focused on topics of seasonal recipes, The Power of H2O, The Unbeatable Snacking Cucumber, bloggers and an up-close interview about Sangria Medley Tomatoes with Pure Flavor Executive Vice President and Partner Matt Mastronardi.

To learn more about the very popular eMag, flip through here: https://www.pure-flavor.com/live-deliciously/.

Pure Flavor’s Thanksgiving campaign, continues through Nov. 30.

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