Ocean Mist Farms promotions yield impressive results
Ocean Mist Farms, a leading grower and marketer of fresh artichokes in the U.S., recently concluded its two annual promotions: Peace, Love & Artichoke winter promotion (Feb. 15-March 15) and the annual Gold Standard spring promotion (April 19-May 19). Since 2019 these annual promotions have grown engagement with Ocean Mist Farms consumer audience — proving there is an audience ready for information about fresh artichokes. As a result, Ocean Mist Farms has realized a 5 percent increase year over year in artichoke cases sold over the duration of the two promotions.
Consumer response to the third annual Gold Standard promotion proved shoppers were receptive to and eager to engage with helpful and entertaining content. With the third year of the promotion complete, Ocean Mist Farms earned a total of:
- 273.8 million total brand impressions since 2019
- 25,997 total growth in shopper database since 2019
- 337,770 total shopper participation in the sweepstakes opportunity since 2019
“These annual promotions are proof that there is an audience hungry for inspiration and education with both Ocean Mist Farms, and artichokes,” said Diana McClean, senior director of marketing at Ocean Mist Farms. “Because of the tremendous consumer following we’ve developed, we have become a reliable and trusted resource for artichoke information that encourages shoppers to purchase Ocean Mist Farms artichokes for health benefits, eating experience and from a trusted supplier of the highest quality of fresh produce.”
The response to the Coachella Peace, Love & Artichoke also saw dramatic response and engagement from shoppers. With the third year of the promotion complete, Ocean Mist Farms earned a total of:
- 525.2 million total brand impressions since 2019
- 36,502 total growth in shopper database since 2019
- 503,422 shopper participation in the sweepstakes opportunity since 2019
With these promotions and other marketing efforts to shoppers, we have seen above average performance confirming that people do look to fresh produce brands for information and inspiration. Whether it be news about nutrition benefits, how to keep their produce fresh or different ways to spice up their dinner routine, we have continued to grow this engaged shopper audience.