Ocean Mist Farms expands award-winning Roastables line

Ocean Mist Farms unveiled its exciting new innovative line of Roastables Ready-to-Roast kits at the IFPA's Global Produce & Floral Show in Atlanta last October. By December it accepted the esteemed Joe Nucci Innovation Award at the New York Produce Show and Conference.

The Roastables line was selected from 10 innovation finalists to receive this prestigious award, which celebrates the best product innovation in service of expanding fresh fruit and vegetable consumption. An award that was, and remains, very special to the company as it validates not only the success of the initial product launch but also recognizes these meal solution kits — which are as delicious as they are nutritious — are right on-trend and are resonating with today’s consumers.

The first phase featured washed and halved Brussels sprouts and included three chef-crafted flavors — Sweet Sesame, Lemon Caesar and Sun-Dried Tomato. Now Ocean Mist is building on its momentum and will be launching the next phase of its Roastables line at the SEPC Show in Orlando, FL, next week, with four new items with distinct flavor profiles. 

Ocean Mist will once again be sampling these tasty dishes at its booth (No. 918), two of which feature washed and trimmed cauliflower florets in boldly flavored Parmesan & Black Pepper and Spicy Buffalo options and two others including washed and trimmed broccoli florets in tangy and bold Sweet Teriyaki and Zesty Herb flavors. All fresh vegetables are grown exclusively by Ocean Mist Farms.

“As our national distribution continues to grow, now is the perfect time to expand the line and give consumers even more options,” said Senior Director of Marketing Mark Munger. These roasting kits have gotten rave reviews by consumers, industry colleagues and retailers alike. 

“At the end of the day, we’re all consumers with busy lives and active families who want to provide healthful and nutritious — but also delicious — foods to our families," said Munger. "And do so without spending hours of prep time in the kitchen. This line of Ready-to-Roast kits checks all those boxes, and now with several fresh vegetable and chef-crafted flavor options that are bound to appeal to every palate in the family.”

“We understand that today’s consumers are busier than ever, with many households balancing two working parents,” said Ocean Mist Farms President and CEO Chris Drew. “Our goal with these roasting kits is to give families back some of their precious time, without having to sacrifice nutrition or taste.”

Phase III of this exciting line, featuring other premium fresh vegetables from Ocean Mist Farms, is already in development with an estimated fall 2025 launch date.