Skip to main content

- Advertisement -

MountainKing launches rebranded Butter Cream Potatoes

MountainKing launched a re-brand of one of its popular, gourmet varietals with the introduction of its Butter Cream Potatoes, available in three-pound poly mesh bags.

Formerly branded as Butter Russets, the newly named Butter Cream Potatoes better aligns with the qualities of the high-flavor, yellow-flesh variety known for its natural buttery and creamy flavor, said Andreas Trettin, marketing director for MountainKing.

“The new Butter Cream name speaks to the attributes of this yellow-flesh variety in a way that resonates with the shopper,” said Trettin. “Our research shows consumers reacted very favorably to the new name. Our sense is we’ve hit a home run.”

MountainKing’s new Butter Cream potatoes are available in 16/three-pound bales or 100-count high-graphic half bins. The smaller, three-pound mesh bag, now preferred by a growing percentage of shoppers, contains eight to 10 servings. The company will eventually transition the five- and 10-pound bags and tray packs of its Butter Russets to the new Butter Cream name and packaging.

Grown in Colorado’s San Luis Valley and packed fresh to order in MountainKing’s Colorado and Houston packaging facilities, the Butter Cream is a natural, non-GMO variety that offers superior flavor when mashed, baked or fried.

Trettin said MountainKing expanded its yellow-flesh acreage this season due to increased demand for the gourmet variety. Industry-wide, sales of yellow-flesh potatoes grew 8 percent in the past 52 weeks, according to the research firm IRI.

MountainKing Potatoes is one of the world’s largest growers of high-flavor potato varieties. Currently, about 1 million U.S. households enjoy MountainKing russets and gourmet varieties every week.

Tagged in:

- Advertisement -

September 30, 2022

Jared Bray, recently hired as a sales professional is looking to lead the company into the organic avocado space.

As a veteran in the produce industry, Bray brings with him expertise in… Read More

- Advertisement -

- Advertisement -

- Advertisement -

- Advertisement -

- Advertisement -

- Advertisement -

- Advertisement -

- Advertisement -

- Advertisement -

- Advertisement -

September 30, 2022

Monterey Mushrooms has revealed the recent expansion of its executive team. As the company continues to grow, it has appointed Mike Stephan to senior director of business development, a role that… Read More