The Little Potato Co. spreads happiness with holiday campaign

The Little Potato Co. is making the holiday season even brighter with its second annual A Little Holiday Happiness Is… campaign. A family-run company, The Little Potato Company is committed to creating little moments of happiness for families everywhere, especially during the busy holiday season. The annual digital brand campaign and in-store POS and online sweepstakes will offer numerous chances to win and runs through the beginning of January 2025.

“We know the holidays can be a stressful time, so we want to bring happiness to families, both through our products and our holiday campaign and sweepstakes. Our quick and easy Little Potatoes make it easier for families to focus on what truly matters — spending time together,” said Angela Santiago, CEO and co-founder of The Little Potato Co. “We're confident that this campaign will ignite enthusiasm among our retail partners, spark interest in the category and delight consumers, just as it did last year. We‘re happy to be able to spread the joy once again.”

While The Little Potato Co. potatoes make weeknight meals easy and delicious any time of year, this campaign is designed to provide relief for consumers this holiday season with the chance to win $1,000 in groceries from a choice of retailers. Running now until Jan. 8, 15 consumers in the U.S. and 15 in Canada will win.

The fully-integrated brand campaign will run across all owned, third-party digital channels, and media via PR activities.