Litehouse expands offerings for dressings and dips
Just in time for football season, Litehouse Inc. has added two crave-worthy flavors to its popular line of 20-ounce Family Size Dressing & Dip: new Garlic Ranch and its already beloved Caesar. The new flavors join the growing line of Litehouse Family Size Dressings & Dips, which includes Homestyle Ranch, Jalapeno Ranch, Chunky Blue Cheese and Thousand Island.
Value-size is the fastest growing RSD category and the new Litehouse flavors will help drive continued category growth. According to a 2021 survey, 47 percent of consumers will consider buying larger size salad dressing if it’s a flavor they like and use regularly. This insight, along with broader flavor trends, helped inform the latest Litehouse 20-ounce flavor extensions.
“As a category leader, we are focused on staying at the forefront of consumer trends by providing new flavor innovations and convenience, including value size products consumers are looking for,” said Heidi Wieber, Litehouse brand manager. “Garlic Ranch meets that demand through a crave-worthy flavor combination, and it was a no-brainer to launch family size Caesar, as it is already a top seller in the 13-ounce size.”
Caesar is one of the fastest growing salad dressing flavors in the RSD category. In response to consumer demand for the beloved flavor, Litehouse extended Caesar into the larger family size dressing format.
Litehouse 20-ounce Family Size Dressings & Dips, including Garlic Ranch and Caesar, come in an easy-to-use squeeze bottle and are available in the refrigerated produce department at grocery retailers nationwide.