L.A. Rams, Avocados from Peru launch sweepstakes
Leading up to last night’s Monday Night Football game against the San Francisco 49ers and the Vamos Rams game against the Dallas Cowboys on Sunday, Oct. 9, the Los Angeles Rams have partnered with Avocados From Peru to release the ultimate Rams House Guac — the team’s first-ever official guacamole. The recipe’s hero ingredient is the Rams’ official superfood, Avocados from Peru, which will be featured on the viral “So Yummy!” social media channels. The full recipe can be found below.
As part of the partnership and the team’s celebration of Hispanic Heritage Month, fans will have the opportunity to enter into a multi-prize sweepstakes for a chance to win the Avo-Rams Hyundai IONIQ EV, a trip to the iconic Machu Picchu in Peru, and a VIP Rams gameday experience. Fans can enter the Avo-Rams EV Sweepstakes through Nov. 7 by visiting therams.com/avocados and following @avosfromperu on Instagram.
The Avo-Rams Hyundai IONIQ EV will be on display at the next three Rams home games on the Upper American Airlines Plaza, where fans can take photos with the car and sign up for this exciting sweepstakes. The winner will be celebrated in front of the car on Nov. 13 during the pregame of the Rams vs. Cardinals game at SoFi Stadium.
“Avocados from Peru is honored to have been chosen by the team to create their official Rams guacamole recipe,” said Xavier Equihua, president and CEO of the Washington, DC-based Peruvian Avocado Commission. “To celebrate this momentous occasion, we are excited to give everyone the opportunity to win the ultimate Green Machine — the AVO Rams EV as we continue to promote eating healthy and living green.”
”Avocados and guacamole are a staple at our practice facility, at tailgates at SoFi Stadium, and at homegates during road games,” said Jen Prince, chief commercial officer of the Los Angeles Rams. “We are thrilled to partner with Avocados from Peru to create our signature Rams House Guac and to bring fans closer to our team through food and football.”
‘Rams House Guac’ Recipe
- Six Avocados from Peru, pitted and peeled
- ¼ cup jalapeño, sliced into small cubes
- ¼ cup cilantro, chopped
- Juice of three limes
Instructions: Mash the avocados to a good consistency, leaving small chunks of avocado. Add in your jalapeno, cilantro, lime juice and salt. Combine together and enjoy.
Retail Support and Consumer Advertising
AFP avocados will also be available to purchase for a limited time this football season in select Albertsons, Vons and Pavilions locations in the Southern California region. AVP is the official grocery partner of the Los Angeles Rams.