Green Giant introduces three new lines of innovation
Green Giant introduced three new category innovations — Green Giant Restaurant Style sides, Green Giant Zucchini Tots and Green Giant Veggie Spiral Skillets — to its growing portfolio of sides and meals. All three lines of new releases will begin to appear in stores this month.
“The continued success of our Veggie Swap-Ins line proves that consumers are always looking for creative new ways to cook and eat their vegetables,” said Kristen Thompson, president of frozen and vegetables and senior vice president of B&G Foods. “We developed our latest innovations in partnership with highly trained chefs to help make cooking delicious, restaurant-quality veggie-based meals and sides at home more convenient — and flavorful — than ever.”
The cornerstone release, Green Giant Restaurant Style sides, are vegetable-based recipes inspired by some of America’s favorite restaurants. The hearty cuts of premium vegetables include savory sauces and come ready-to-sauté directly in a skillet or pan — providing an unparalleled restaurant-like experience right at home. The four bold and savory varieties include Cauliflower & Fire Roasted Onions with Garlic Butter, Honey Glazed Carrots with Sage Butter, Garlic Parmesan Green Beans and Teriyaki Cauliflower & Broccoli.
Green Giant Zucchini Tots mark the brand’s first zucchini-based tots available at market. Loaded with zucchini as the first ingredient, these versatile tots, available in Parmesan Cheese, Sour Cream & Onion and Pizza varieties, can be enjoyed as a side dish, snack or appetizer, and are perfect for use in air fryers.
To round out its new releases, Green Giant is expanding its popular Green Giant Veggie Spirals line with the introduction of Green Giant Veggie Spiral Skillets. Chef-made sauces combine with zucchini veggie spirals and crisp vegetables to create this perfect side dish or meal starter that cooks in the skillet, or microwave, in minutes. Three varieties, Marinara, Teriyaki and Garlic Basil, offer a new, flavorful spin on this classic favorite.