Food Lion orange campaign a sweet success

For the fifth consecutive year, Food Lion Feeds is partnering with its customers to help provide at least 1 million meals to neighbors facing hunger through its annual Food Lion Feeds Orange Bag campaign. The campaign runs March 1-21 and benefits Feeding America and local partner food banks throughout Food Lion’s 10-state operating area.

Food Lion Feeds was founded in 2014 by Food Lion to address food insecurity in the towns and cities it serves. According to Feeding America, the campaign is especially critical right now, as more than 53 million people turned to food banks, food pantries and other private food assistance programs in 2021.

Customers can purchase a specially marked orange bag or make a cash donation at checkout in-store or online through Food Lion To Go. Food Lion Feeds will help provide five meals for the sale of every bag to Feeding America and its partner food banks for up to 1 million meals. The total amount donated to each local food bank will be based on the number of eligible bagged oranges sold in each food bank’s service area.

Additionally, 100 percent of all cash donations will directly support Feeding America and its partner food banks. Since the Food Lion Feeds Orange Bag campaign began in 2019, customers have helped to provide nearly 6 million meals through the sale of the specially marked oranges and cash donations.

“At Food Lion, we believe no one should have to choose between dinner and rent or gas and groceries, and we all work together to set families up for success in life,” said Kevin Durkee, manager of Food Lion Feeds. “By supporting the orange bag campaign, our customers and Food Lion Feeds help nourish our neighbors facing hunger and provide hope and create a better tomorrow.”