Duda launches Dip It 2 Win It Sweepstakes

For the eighth year in a row, Duda Farm Fresh Foods will hold its annual Dip It 2 Win It promotion. Running through Feb. 9, the sweepstakes will elevate healthier snacking and drive in-store as well as online sales during peak football season while offering Dandy celery enthusiasts a chance to win $1,000 grand prize along with weekly prize winnings.

“This past year we saw an 83 percent increase in shopper engagement over the prior year’s Dip It 2 Win It Sweepstakes. Our celery enthusiast community continues to make this our biggest promotion of the year, so there was no question if we would bring it back again,” said Nichole Towell, senior director of marketing at Duda Farm Fresh Foods. “Since we launched the Dip It 2 Win It sweepstakes back in 2016, this promotion has been a key attraction and education tool for the Dandy brand. It has provided exponential growth in our database and created opportunity for year-round shopper engagement.”

In addition to encouraging consumers to enter the promotion, Duda Farm Fresh Foods is driving demand for Dandy-branded celery through a 360-marketing campaign, including targeted email marketing, influencer support, public relations efforts and social media content with advertisements targeted to celery lovers.

“After growing and providing celery for nearly 100 years, we know how important it is to have fresh cut celery available in abundance for the big game,” said Rick Alcocer, senior vice president of fresh sales at Duda Farm Fresh Foods.  “Supply and quality of Dandy celery is strong leading up to the big game and we look forward to providing our customers with an abundance of product and demand.”

Duda Farm Fresh Foods recently announced the launch of its new Celery Dippers to meet shoppers’ demand for pre-cut and pre-washed two-inch celery sticks for convenient snacking. This launch is one of many that will complete the new Dandy Snacking In A Snap! product line, which will continue to roll out throughout the new year.

For gameday entertaining inspiration or to learn more about the Dip It 2 Win It Sweepstakes, visit www.DipIt2WinIt.com, and follow Dandy Fresh Produce social media platforms for daily recipe and celery usage inspiration at Facebook, X, and Instagram.