Del Monte set for stu-panda-ous products to hit shelves in spring
Fresh Del Monte announced a collaboration with “Kung Fu Panda: The Dragon Knight,” the television series created by DreamWorks Animation, now streaming on Netflix. Following the success of the Fresh Del Monte and DreamWorks series “Jurassic World: Camp Cretaceous” global promotion in 2021, the produce giant and animation studio join forces once again to promote “Kung Fu Panda: The Dragon Knight.”
The show follows the adventures of Po (Jack Black) who must partner with a no-nonsense English knight named Wandering Blade (Rita Ora) to recover a collection of four powerful weapons from a mysterious pair of weasels. The recently released second season finds the warriors embark on a globe-trotting journey from India to Central America in their quest to find the magical weapons.
“We are excited to once again to partner with DreamWorks Animation to cross promote the prestigious Kung Fu Panda franchise this spring,” said Pablo Rivero, vice president of marketing North America, Fresh Del Monte. “At Fresh Del Monte, we seek strategic brand partnerships like with the Kung Fu Panda franchise, to help encourage kids to eat more fruits and vegetables. We look forward to another successful partnership and getting more fruits and vegetables in kids’ hands across the United States and Canada.”
Through this franchise collaboration, Fresh Del Monte will add fun, family-oriented character graphics to select product packaging, available to consumers nationwide throughout March and April. To further sweeten the deal, consumers in the United States and Canada can enter for a chance to win a family trip to experience Universal Studios Hollywood in Los Angeles and check out the Kung Fu Panda-themed ride. To enter, players can scan QR codes found on produce tags and stickers, or visit FreshDelMonteFun.com to play a trivia game. Participating Fresh Del Monte produce items include Del Monte Gold pineapple, Honeyglow Pineapple and Del Monte bananas.