“Not only are we offering consumers a chance to win some great prizes, but we are using our platforms and brand to increase consumption of celery during the celebratory month of March,” said Towell. “We are coming off of peak season with the holidays and football when celery usage is high, so with this promotion, we are looking to keep celery top of mind among shoppers for a longer period of time.”
Duda Farm Fresh Foods will employ a comprehensive marketing strategy to promote the sweepstakes and drive celery purchases that includes regional TV segments, public relations efforts, influencer support, online advertising, as well as email and social media campaigns. The company will also be sharing recipes and usage ideas along with tips on how to store celery to prolong freshness along with key nutritional benefits on its newly curated Celery Central hub. Celery is a hydrating vegetable that can help with digestion, a source of Vitamin K that can support cardiovascular wellness, and a versatile ingredient that can enhance snacks and meals.
Dandy celery is available in whole stalk, one- and two-count hearts, and a variety of fresh-cut options to meet each shopper’s needs, including the most recent new offering, the petite two-inch celery dippers.
