Church Bros. launches specialty lettuce offering
Church Bros. Farms launched Petite Romaine for retail customers. Field packed in a two-count bag, the heads come in a convenient stand up, gusseted pouch with an easy to carry handle.
“This new variety of lettuce offers consumers a range of options in usage and a fantastic combination of taste and crunch. Petite Romaine is a hybrid variety, so consumers can enjoy the best characteristics of both Romaine and Iceberg,” said Rick Russo, senior vice president of sales and marketing. “They are great for use in wraps, as a healthful lettuce boat, or as a delicious base to any salad.”
Each head yields two salad portions and is trimmed in the field to leave very little waste in the package. With high yield and distinctive flavor, this product is the answer to consumers’ desire for less food waste, unique taste and versatile recipe application within the leafy greens category.
“This is going to be a highlighted product at this year’s IFPA show,” said Russo. “We invite everyone to stop by our booth, No. 4053, and check it out.”
Petite Romaine is the latest addition to a growing line of retail products offered by Church Bros. This item aims to appeal to consumers looking for alternatives to the standard leafy green offerings.