Chiquita launches 'It Sounds So Good' campaign
Chiquita is inviting its fans to join in on the fun and celebrate the joy of bananas with the launch of its new campaign, “It Sounds So Good.” Through the campaign, Miss Chiquita encourages consumers to take the brand’s iconic jingle and recreate it with their own personal flair — play it on the ukulele, turn it into a hip-hop jam or even give it a reggae twist — the possibilities are endless.
Chiquita’s cheerful and memorable marketing efforts date back as far as 1944 when its iconic jingle, often referred to as the "Chiquita Banana Song," was created to highlight the wonderful benefits and qualities of Chiquita bananas. Just like the jingle says, “Any way you want to eat them, it’s impossible to beat them,” Chiquita will always sound so good — and now, consumers can be the maestro of a unique banana-inspired symphony.
“Encouraging our fans to engage with Chiquita’s iconic jingle is such a great way for them to feel a part of the Chiquita family,” said Tina Varjabedian, global communications manager for Chiquita. “With ‘It Sounds So Good,’ we’re bringing the joy of Chiquita bananas to consumers in a fun and personalized way. No matter what your music taste is, there’s a banana beat for everyone.”
This campaign launches on the heels of its recent global campaign, “It Peels So Good,” which reinforced Chiquita’s leadership role in the banana category and celebrated the brand’s premium quality, delicious taste, distinctive personality and iconic heritage. “It Sounds So Good” has tapped a variety of content creators across Meta and TikTok to encourage consumers to grab their instruments, gather their friends and make some sweet music with Chiquita. New versions of the jingle will be shared across social using the hashtag #ItSoundsSoGood, and the campaign will culminate with Chiquita releasing the ultimate video mashup in celebration.