Celebrate Lunar New Year with Lucky Golden Fruits
Goldenberry Farms, a grower, packer, exporter and importer of tropical fruit based in Miami, announced its special limited-edition Lunar New Year’s offering of Lucky Golden Fruits, an eye-catching and value-added packaging of cape gooseberries, with leaves, prepared especially for the holiday season.
The red and golden packaging reinforces the traditions of the Lunar New year holiday, with red symbolizing luck and gold representing prosperity in Asian traditions, highlighted with golden-detailed icons signifying this year’s Year of the Rabbit.
The vibrant and colorful labels are coupled with special baskets made from sugarcane to protect the physalis and the “golden pearl” fruit appearing underneath. Additionally, sugarcane is 100 percent environmentally friendly, which is in line with Goldenberry Farms’ commitment to sustainable operations.
The color and shape of the fruit, as well as the nutritional content, make for a thoughtful and fun gift or centerpiece for the festive season. In-store merchandising displays help to create eye-catching presentations and expand the awareness of this sweet tropical fruit.
This attention-getting packaging is designed to be a hit with customers from all backgrounds, and to extend crossover from ethnic purchases.
“Our creative team really enjoyed working on this festive product,” said Christopher Palumbo, brand director at Goldenberry Farms. “The leaves serve as a wrapping, peeled back to reveal a delicious golden pearl-like appearance, thanks to the unique makeup of the fruit. We are thrilled to present consumers with a beautiful, affordable product which also might offer them the hope of good health and luck and wishes of good fortune for the year ahead.”
Lunar New Year is the festival that celebrates the beginning of a new year, and it has also become a time to feast and to visit family members. Although the holiday has historically been referenced as a Chinese holiday, in actuality the Lunar New year is celebrated throughout parts of Eastern Asia and by Asian cultures around the world.
Celebrations of Lunar New Year last for three weeks during this period, with many joining in the fun and spirit of the season.
Goldenberry Farms Physalis is sourced from the company’s sustainable farms in Colombia. The fruit is packaged 12 units per case, with 160 cases per pallet. Lucky Golden Fruits is now shipping to all global destinations, including the U.S. and Asia via select routes.