Bolthouse campaign aims to delight kids — and support Santa’s reindeer
This holiday season, Bolthouse Fresh Foods is spreading joy with the launch of its festive Are You Reindeer Ready? social campaign, exclusively on Bolthouse Fresh Facebook and Instagram. Crafted to help kids feel connected to Santa’s reindeer, the campaign runs throughout December, inspiring families to make Bolthouse Fresh carrots a part of their holiday traditions, preparing everyone for Santa’s big night.
“There’s something magical about the holiday season, and we’re thrilled to bring a bit of that spirit into homes everywhere,” said Karen White, vice president of marketing at Bolthouse Fresh Foods. “Our goal with Are You Reindeer Ready? is to create memorable, fun experiences for kids of every age.”
With this joyful social campaign, Bolthouse Fresh Foods aims to inspire families to make the holidays special, bringing creativity, warmth and holiday cheer to homes everywhere. Bolthouse Fresh will share holiday-inspired, carrot-based recipes for the whole family, along with a DIY guide for creating “Reindeer Snack Packs” with festive bags and printable tags for Santa’s crew.
Families can join a holiday-themed coloring contest by sharing their children’s artwork for a chance to win Bolthouse-branded goodies, adding an extra touch of cheer. The excitement continues with a hidden-carrot hunt on Bolthouse Fresh social media, where followers who find and count all the hidden carrots across posts can win a special holiday prize, keeping the spirit bright and engaging the Bolthouse community. The social campaign will also include a special downloadable tag for Christmas Eve, allowing kids to leave a note with carrots for Santa’s reindeer, adding an extra touch of magic to the night.
“We hope that through Are You Reindeer Ready? we’re able to add a little more magic to the season, giving families a memorable way to connect and celebrate together,” said White. “It’s all about creating fun, meaningful holiday traditions with Bolthouse Fresh Foods that everyone can enjoy.”
