AFM partners with Coke Zero on Cinco de Mayo promo

Cinco de Mayo is right around the corner, and no fiesta is complete without a heaping serving of guacamole. In fact, Cinco de Mayo is the second-biggest consumption occasion in the U.S. for avocados and guacamole.

Avocados From Mexico has partnered with Coke Zero to give shoppers something to guac about all weekend long with the launch of its newest national shopper marketing program. With Cinco falling on a Friday this year, the brand's new Cinco De Weekend campaign provides shoppers ample opportunities to keep the good going all weekend long with big savings and wanderlust-worthy sweepstakes.

The program highlights the delicious combination of Avocados From Mexico and Coke Zero, which are partnering to make shoppers' Cinco celebrations even more exciting with a chance to win 12 weekend getaway trips in a year, valued at up to $30,000.

The promotion is available from April 10 through May 7, and shoppers can enter to win via QR codes on the POS displays or by visiting avocadosfrommexico.com/cincodemayo/sweeps/.

"Cinco de Mayo is a great time to celebrate the spirit of Mexicanity, and Avocados From Mexico make everything better," said AFM CEO and President Alvaro Luque. "We invite shoppers everywhere to celebrate Cinco all weekend by adding avocados and Coke Zero to their carts, because no Cinco celebration is complete without guacamole."  

Avocados are a top food for Cinco celebrations, and as retailers look to increase basket size, they are a worthy product to promote as studies have shown that shoppers spend 1.9 times more on groceries when avocados are in the basket. Additionally, 71 percent of Coke Zero buyers also purchase avocados on an annual basis, showcasing how this partnership serves to cross-merchandise items shoppers likely already have on their lists.

In combining these two brands together, AFM is creating a simple Cinco destination that's a win for shoppers and retailers alike.

"With a strong and steady supply of high-quality avocados coming into the U.S. from Mexico, there will be ample inventory to meet shopper demand during this avo-centric holiday," said Stephanie Bazan, senior vice president of commercial strategy and execution at AFM. "Retailers can drive conversion of the fruit by placing avocados around the perimeter of the produce section and in other easy-to-see areas with high traffic. Merchandising avocados alongside complementary items — like tomatoes, onions, or Coke Zero — to create 'Cinco De Weekend stations,' makes it easy for shoppers to purchase. Show-stopping displays are also a tried-and-true way to help excite shoppers in-store, and our latest Cinco de Weekend offering is a great choice for this occasion."

Retailers can take shoppers' Cinco de Weekend excitement to the next level by signing up to receive the free Cinco de Weekend attention-getting merchandise displays and Avocados From Mexico and Coke Zero coupons that are available while supplies last. Retailers can also utilize Avocados From Mexico merchandising materials to create a fiesta-themed Cinco event for their shoppers.