Superfresh Growers announced another fruitful blueberry season with Norris Farms. Nestled in the picturesque Umpqua Valley of southwestern Oregon, Norris Farms harvests around 1,000 acres of exceptional blueberries and kiwi berries. This season promises to deliver the finest quality that its customers expect in both conventional and organic blueberries.

When it comes to sustainability, progress can sometimes take two steps forward, one step back. There are many reasons for this – and many competing views. However, there is widespread agreement that the important work the industry is doing must not only continue but also accelerate.   

Details Flowers just launched its new client portal feature, designed to take the client experience to new heights. It is available to all the company members at no extra cost. This tool allows customization to the client portal navigation, add brand colors and information and connect to Google Analytics.

As summertime harvests continue along the coastal valleys of Central California (Salinas and Santa Maria Valleys), weather patterns continue to impact yields and quality across the region. The cool wet spring hindered normal planting schedules and growth cycles across the region, followed by some of the coolest spring temperatures on record. 

Scattaglia Growers and Shippers (SGS) is a grower, packer and shipper located in the heart of California's Central Valley. In addition to its conventional offerings, the company has recently introduced an organic stone fruit program consisting of peaches, plums and nectarines. SGS believes in producing healthy, safe fruit while also protecting the environment and these values are at the core of its new program.

Consumer research from the National Watermelon Promotion Board shows insights into the evolving preferences and behaviors of younger watermelon consumers aged 18-34. This study reveals that this demographic is more health-conscious, exhibits creativity in the kitchen and has more adventurous palates, demonstrating an enthusiasm for cooking and exploring new watermelon recipes.