Move over, kale and avocados, there’s a new produce star dominating our social media feeds — and it might be sitting in your fridge right now. Cucumbers, especially when prepared in quart containers, have unexpectedly become the heroes of 2024, sparking a viral trend that shows no signs of slowing down. What’s behind this sudden obsession with such a simple, refreshing vegetable? Let’s dive into how cucumbers in quart containers became the hottest produce trend of the year.

The New York Apple Association is rolling out 600 king buses advertising "The Big Flavor in The Big Apple" to spread the word that their delicious New York state apples are hitting local grocers. These buses will traverse the city for two and a half months, bringing the excitement and goodness of New York apples to every corner of the city.

For more than a century, Courchesne Larose Ltd. has been a major player on the Canadian fresh fruit and vegetable market, driven by a strong commitment to its customers.

The International Fresh Produce Association’s Global Produce & Floral show is the largest North American Expo that it attends, so it’s an important event for the company.

Crunch Time Apple Growers will be showcasing SnapDragon and RubyFrost apples throughout the Global Fresh Produce & Floral show, and attendees will have the opportunity to meet a special Crunch Time guest.

JJB Family Farms has been touting the Modi apple — a natural cross between Gala and Liberty apple varieties, which was developed in the Po Valley of northern Italy — for several years, and it’s now ready to bring its bright red variety to the International Fresh Produce Association’s Global Produce & Floral show for the first time.

Nash Produce has been working closely with the North Carolina SweetPotato Commission along with its retailers to gather insight on new and upcoming food trends. By doing so, it has helped the company stay on top.

The company will soon be headed to the International Fresh Produce Association’s Global Produce & Floral show, exhibiting at booth No. C2042.